WhoSay, an invite-only social networking startup incubated at CAA for high-profile individuals, has raised $12 million in a Series C funding round.
Comcast Ventures led the round while existing investors such as Amazon and Greylock Partners participated as well.
"WhoSay has become the leading content management platform for the world's most influential personalities,” Sam Landman, partner at Comcast Ventures, said in a statement. “By helping high profile talent efficiently and safely connect with fans through both social and mainstream media, WhoSay has built a unique and valuable asset.”
The company launched in 2010 so that its clients and other celebrities could organize their personal intellectual property – photos, videos, tweets and so forth – for distribution to fans and media outlets.
Those stars can share what they upload to WhoSay on other platforms like Twitter and Facebook. Originating the posts on WhoSay gives them greater control over the dissemination of photos and videos.
"WhoSay has seen exponential growth in interest from high profile personalities that want to engage with their fans in a more direct and meaningful way," Steve Ellis, CEO of WhoSay, said in a statement.
The company said it will use the new influx of capital to expand the company and “further develop WhoSay’s proprietary media experiences.”