Cinedigm Taps Adam Mizel as CFO, COO

Gary Lofredo named president of digital cinema services

Cinedigm has tapped Adam Mizel to be chief operating officer and chief financial officer.

In addition, Gary Loffredo has been named president of digital cinema services. He will continue to serve as general counsel.

The promotions are effective immediately, with both men reporting directly to Chairman and Chief Executive Officer Chris McGurk. Mizel and Loffredo have been members of Cinedigm’s Board of Directors since 2009 and 2000, respectively.

The move comes as Cinedigm attempts to refocus its business on alternative content distribution. It believes in can become a market leader in providing movie theaters with special event programming such as Phish concerts and World Cup games.

The company has shed other arms of its business in recent months, selling its physical and electronic distribution business to Technicolor and and off-loading its cinema advertising business to Screenvision. 

Prior to McGurk's appointment as CEO in January 2011, Mizel and Loffredo were co-chief executive officers of Cinedigm following the retirement of founder Bud Mayo in June 2010.

Mizel will oversee the business and financial operations of the Company in his dual COO and CFO roles.

Loffredo will try to grow the company's digital cinema deployment and servicing operations. 

Prior to being interim co-CEO, Mr. Mizel was named CFO and chief strategy officer in August 2009 after being appointed to the Board of Directors in March 2009. 

Prior to being interim co-CEO, Gary S. Loffredo was Cinedigm’s senior vice president, business affairs, general counsel and secretary. 

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