Saddle up, bronies: Independent content distributor Cinedigm and video-sharing website Vimeo have signed a deal to jointly release some titles to the on-demand platform. The partnership kicks off Tuesday with the release of “My Little Pony Equestria Girls: Rainbow Rocks.”
As part of the pact, Cinedigm will release a number of films exclusively on Vimeo On Demand over the next year. Other non-exclusive releases will be available on the platform.
The two companies will jointly market the efforts.
“As the largest independent distributor of content in the United States, Cinedigm controls an impressive catalog of over 52,000 films and television series from which we’ll curate titles for our fast growing, passionate audiences,” said Sam Toles, vice president of Content Acquisitions and Business Development, Vimeo. “We are particularly excited about utilizing our embeddable player with transaction support and powerful off-site distribution network to connect the passionate ‘Brony’ community directly with ‘Rainbow Rocks.'”
“We are excited to expand our content availability by offering the millions of Vimeo viewers high quality programming including ‘My Little Pony Equestria Girls’ and other branded content,” added Yolanda Macias, Cinedigm’s executive vice president, Acquisitions, Forecast, Planning & Digital Sales.
Today’s “My Little Pony Equestria Girls: Rainbow Rocks” sees Canterlot High hosting a musical showcase where Rainbow Dash, Applejack, Pinkie Pie, Rarity, and Fluttershy plan to perform as new band, The Rainbooms. That is, until new girl group, The Dazzlings, arrives and convince everyone to turn the friendly showcase into a Battle of the Bands.
The deal was brokered between Sam Toles, Vimeo’s vice president of Content Acquisitions, and Macias.