Cinram Taps John Crosier to Head Digital Operations

Looking to grow into a media sector that isn’t dying, Toronto-based DVD replication giant hires former Warner digital executive

Looking to diversify into the growing digitial-distribution sector, Canadian DVD-replication giant Cinram has appointed former Warner executive to head its digital operations.

 

CINRAM INTERNATIONALTAPS JOHN CROSIER TO HEAD DIGITAL OPERTATIONS

 

Addition Of Warner Bros Global Digital Op Executive Underscores Company’s Capabilities And Direction

 

TORONTO – (March 23, 2011) — In a further move signifying their commitment to emerging digital technologies, Cinram International Inc. has appointed John Crosier to the newly created position of Senior Vice President, Digital Architecture and Delivery.  Crosier brings over 16-years of supply side home entertainment experience, the past seven focused intensely on digital delivery and operations on the studio side.

 

Earlier this year, Cinram, one of the world’s largest manufacturers and distributors of packaged media acquired digital media company 1K Studios as part of its broader initiative to expand into digital platforms. 

 

In his new role, Crosier will be responsible for expanding the design of the company’s digital services, capabilities and delivery solutions for both current and future customers.  He will be tasked with developing market opportunities to capitalize on Cinram’s leading expertise in the media, entertainment and digital fields, as well as oversee the digital supply side mechanics and operations.   Crosier will report to Steve Brown, Cinram’s Chief Executive Officer, and work in tandem with the newly formed digital team including Matt Kennedy, 1K Studios’ President and Ben Higgins, Cinram’s VP, Emerging Markets and Innovation.  He will be based in Los Angeles.

 

“Highly reputable within the industry, experienced with a proven track record, John brings a great perspective to our digital team,” said CEO Steve Brown.  “He has firsthand insight into digital supply chain and delivery methods to meet the ever changing needs of our customers.”

 

“Cinram is one of the first manufacturers to really dive into digital,” said Crosier.  “I’m excited about the opportunity to drive, influence and be the industry leader in what is undoubtedly the future in this business.”

 

Crosier moves to Cinram from Warner Bros. where he served as Executive Director of Global Operations for nearly four years.  There he delivered dramatic growth both domestically and internationally, preserved the studio’s status as an industry leader in the digital supply chain and established benchmarked systems against digital trends and emerging technology.  Until his appointment at Cinram, Crosier also acted as the Digital Ambassador for the industry’s Digital Entertainment Group leading many initiatives and tasks forces including helping to develop universal standards and reporting methods.  He will continue to working closely with the DEG.

 

Prior to Warner Bros., Crosier served as Director of Global Operations at Studio411, leading strategic direction of operational policies, objectives, and initiatives.   He has further operational, fulfillment and marketing experience with TMI Sales, PDS/New Roads, New Line Home Entertainment and 20th Century Fox International Home Entertainment.  Crosier hails from Bethlehem, PA and received a dual Bachelor of Science in Operations Management and Marketing from Fairfield University.

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