Cable news channel is tops in total day and primetime among 25-54
Last week, it was MSNBC boasting a big boost from Ferguson, Mo. coverage. Over the weekend and on Monday, CNN made strides to No. 1.
CNN topped both the total day and primetime slots yesterday in the key news demo, which is comprised of viewers 25-54. The only day part that CNN slipped to second place was in early morning hours, 6 a.m. to 9 a.m., when Fox News Channel landed 36,000 more demo viewers.
Fox News was still best in total viewers across all day parts, more than doubling second-place CNN’s position. But in demo prime, CNN pulled in 423,000 demo viewers on Monday, beating Fox’s 405,000.
A little further down the Nielsen sheets, MSNBC was third with 194,000 and HLN was fourth with 130,000.
Over the weekend, CNN ranked first across total day.
Some Monday highlights for the Turner news network include “CNN Tonight,” airing from from 12 a.m. to 1 a.m. ET, which pulled in 706,000 viewers.
Plus, “Anderson Cooper 360″ grabbed 735,000 in the demo, besting Fox’s “The O’Reilly Factor” (688,000).
CNN — which usually sees big gains during breaking news — has Anderson Cooper, Chris Cuomo, Don Lemon and Jake Tapper on-site in Ferguson.