Online-content network will adopt the moniker of its ProSeibenSat.1 counterpart
Collective Digital Studio, a so-called multichannel network of online video, will take the name of its sister company Studio71, a switch coming six months after European media giant ProSeibenSat.1 Group bought CDS and merged the two.
In July, Germany’s ProSeibenSat.1 bought a 75 percent stake in CDS and merged it with its own multichannel network Studio71. The merged operation was called Collective Studio71 at the time; Wednesday, the company dropped that final vestige of the CDS brand.
CDS founders Michael Green and Reza Izad will remain responsible for the Americas and additional English-speaking territories, while Studio71 founders Sebastian Weil and Ronald Horstman will focus on Europe.
Multichannel networks bring YouTube and social stars under their own banner to parlay collaboration between them and provide business support, while benefiting from the aggregation of all their views. The combined Studio71 generates 3.5 billion views per month.
Some of CDS’ top talent include Logan Paul, known for his six-second Vine posts; Shonduras, who rose to prominence on social network Snapchat; and YouTubers Lilly Singh, also known as Superwoman, and Rhett and Link from their talk show “Good Mythical Morning.”