David K. Rehr is out as president-CEO of the National Association of Broadcasters. And while some are saying privately that it’s a case of the wrong person hired for the job, others say it’s the job itself that has gotten impossible as the interests of individual broadcasters increasingly diverge.

Rehr, former CEO of the National Association of Beer Wholesalers, was hired three years ago by the NAB to replace longtime CEO Eddie Fritts.