In an increasingly interconnected world, people still favor good old fashioned word-of-mouth to Twitter and Facebook to share their thoughts about upcoming movies, according to a new study on social media buzz by Ipsos MediaCT's Motion Picture Group.
Surprisingly, those who do use the internet to vent or rave about movies tend to be those over 25 years old, not the younger set who grew up with an iPad or iPhone in their mitts.
To come up with its numbers, the research company surveyed 1,200 people nationwide between the ages of 13 to 49. Those surveyed were evenly divided by men and women. Of those, only 12 percent prefer communicating with family online, while 24 percent prefer interacting with...