The Twitter effect never was.
The wrong kinds of movies are being made in 3D.
Closing the release window isn’t going to bring back the glory days of theatrical releases.
These are just a few examples of conventional wisdom that have little basis in reality, according to a new study of 24,000 moviegoers by research firm Ipsos OTX MediaCT released at TheGrill conference on Tuesday.
“In this business we spin ourselves into perceptions that aren’t real,” Vincent Bruzzese, president of the worldwide motion picture group, told TheWrap. “They echo through the hallways of this industry, but the facts don’t support the claims.”
In a blow to Twitter fans, the...