It’s inevitable: The machines are taking over media – but they’ll need the help of the masses.
Kicking off TheWrap’s conference on media and the entertainment industry, TheGrill, Twitter COO Dick Costolo and LinkedIn CEO Jeff Weiner made clear that “machine learning” technology – leveraging information gathered from the raging river of social-networking information, of course – will lead the sea change in the digital space.
In other words, the company that succeeds at converging content, social networking and algorithmic technology to make itself most relevant to the user in real time, wins.
More has changed in media consumption over the last two years than in the 30 years that proceeded it, Bruce Friend, president of Ipsos OTX MediaCT said at the TheWrap’s Grill Conference on Monday night.
Citing a new Ipsos OTXstudy of 7,000 online consumers ages 13 to 74, Friend said that thanks to smartphones and laptops, people are now spending one-half of their waking days interacting with media, and have increased their media consumption by an hour per day over the last two years.
That’s more time than they spend working or sleeping.
Victoria A. Espinel currently serves in the Executive Office of the President as the first US Intellectual Property Enforcement Coordinator. She was nominated by President Barack Obama to serve as the US Intellectual Property Enforcement Coordinator in September 2009 and was confirmed by the Senate in December 2009. Her primary responsibilities include developing and implementing the Administration’s overall strategy for enforcement of intellectual property.
Ted Sarandos has led content acquisition for Netflix since 2000. With more than 20 years experience in home entertainment, Sarandos is recognized as an innovator in film acquisition and distribution. Sarandos established Netflix as a successful film distributor while it grew to 9.4 million subscribers in 2008. During his tenure, the Netflix library increased from 2,000 to 100,000 DVDs and more than 12,000 movies and TV episodes available to watch instantly. Sarandos has enabled Netflix to provide the broadest variety of films for consumers as well as offer an alternate distribution method for smaller and independent films that might not otherwise be seen. Sarandos has been included in Variety's "Global 50," a list of the 50 most influential people in independent film distribution, as well as The Hollywood Reporter's "Indie Power 50."
Ryan Kavanaugh is a successful producer and highly regarded expert in film finance. His company, Relativity Media, is a media and entertainment company engaged in creating, financing, and distributing first class entertainment content and intellectual property across multiple platforms. Kavanaugh has created business and financial structures for many studios, production companies, and producers, and has introduced over $10 billion of capital to these structures. Kavanaugh was honored as the 2009 Hollywood Producer of the Year and Daily Variety recently published a special issue honoring Kavanaugh as a Billion Dollar Producer.
Howard Schultz is the founder of Starbucks and serves as its chairman, president and chief executive officer. Schultz has served as chairman of the board since our inception in 1985, and in January 2008, he reassumed the role of president and chief executive officer. From June 2000 to February 2005, Schultz also held the title of chief global strategist. From November 1985 to June 2000, he served as chairman of the board and chief executive officer. From November 1985 to June 1994, Schultz also served as president. From January 1986 to July 1987, Schultz was the chairman of the board, chief executive officer and president of Il Giornale Coffee Company, a predecessor to the Company. From September 1982 to December 1985, Schultz was the director of retail operations and marketing for Starbucks Coffee Company, a predecessor to the Company.
“Twitter’s impact on the economies of entertainment and media has been indomitable,” said Sharon Waxman, CEO and founder of TheWrap. “Having Costolo on hand at TheGrill to share his insights into the future of social media provides a powerful reinforcement for TheGrill’s core mission." Costolo has a long and successful history in the social media space. Prior to his time with Twitter, he founded the Chicago-based Feedburner, which was acquired by Google in 2007. At Google, he was Group Product Manager on the Ads team where he oversaw social media ads.
Ben Silverman is the founder and CEO of Electus, a next generation content studio launched in partnership with IAC in July 2009. Prior to Electus, he served as co-chairman at NBC Entertainment and Universal Media Studios where he was responsible for directing the efforts of NBC Universal’s television operations. Prior to NBC Universal, Silverman launched Reveille, a production and distribution company focusing on exploiting worldwide intellectual property rights through scripted and alternative television formats. He made Reveille the world leader in creating integrated marketing opportunities for advertisers and developing alternative financing paradigms for the television business.
Harvey Robert Levin is an American television producer, lawyer, legal analyst, and celebrity reporter. Levin received his B.A. in political science from the University of California, Santa Barbara, and his J.D. from the University of Chicago. In 1996, Levin moved to New York to work as a legal analyst for the 1997 revival of "The People's Court" and deactivated his California bar license. He became host of the series in 1998 while continuing to serve as its legal analyst. Levin served as creator and executive producer for "Celebrity Justice" from 2002-2005. Today, Levin is the creator and managing editor at TMZ.com, a celebrity news and gossip site launched by Time Warner-AOL in December 2005. He is also the executive producer and host of "TMZ on TV." He is a frequent guest of the "Kevin and Bean" show, and CNN's "Larry King Live...
At a time of unprecedented change and shifting business models, the entertainment industry is hungry for thought leadership. TheWrap believes that the conversation about where and how entertainment will meet the challenge of the digital age needs to be centered in Hollywood.
Conceived in an effort to create a high level forum for discussing the transformational forces in our changing entertainment industry, TheGrill has brought together a community of leaders from across the entertainment economy from disciplines including media, entertainment, finance and technology.