The CEO of one of the most successful companies on the planet, Tim Cook of Apple, on Tuesday backed away from promising dramatic change in the television viewing experience, but promised that “there are several more game-changers in us.”
Cook appeared at the AllThingsDigital conference in Southern California, where he was grilled by journalists Kara Swisher and Walt Mossberg on a stage where his former boss, Steve Jobs, had often appeared.
He talked about the future of the company, his leadership style and the vision for Apple products in the wake of Jobs’ death in 2011. The gap between the charismatic co-founder of Apple and that of his low-key successor was striking.
“What is your grand vision?” Swisher challenged Cook, who assured her: “There is a very grand vision.”
“In a way you’re like a movie...