Comcast announced Wednesday that its customers have watched 20 billion shows and movies on demand since it launched the service in 2003, which it called a TV industry first.
It said the most viewed movie on-demand was "The Hangover" — which bodes well for the release of its sequel this weekend — followed by "The Blind Side" and "Couples Retreat." "South Park" was the most-watched show, followed by "Entourage" and "Sex in the City."
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The most-watched artist was Beyonce, followed by Chris Brown and Ciara, Comcast said.
All were named the winners of the newly created Xfinity On Demand Awards.
The company said customers could watch the films, shows and artists on Xfinity On Demand under the Top Picks 20 Billion folder. More than 60,000 options are available across Xfinity On Demand, online at XfinityTV.com and on the iPad, iPod touch and iPhone through the Xfinity TV app.
Comcast also announced a sweepstakes celebrating the 20-billion mark. It seized on its new ownership of NBC by including among the prizes a walk-on role on "30 Rock."
"On Demand was the first technology to give millions of our customers instant access to entertainment choices to watch on their schedule," said Marcien Jenckes, Comcast's senior vice president and general manager of video services, in a statement. "By making a huge library of content available for free with a click of the remote, On Demand was an instant hit and continues to drive viewership. The service has been a major influence in the adoption of time-shifted viewing, which has now become mainstream."