“My initial intention was to make a few of these silly little things for the stand-up comedy obsessed like myself,” Seinfeld tells TheWrap
Jerry Seinfeld has now had coffee with millions of viewers.
Crackle’s “Comedians in Cars Getting Coffee” topped 25 million streams during its third and current season. This time around, Seinfeld picked up Tina Fey, Howard Stern, Louis C.K., Jay Leno, Patton Oswalt and Todd Barry in various classic cars en route to getting a cup of Joe.
“My initial intention was to make a few of these silly little things for the stand-up comedy obsessed like myself,” Seinfeld told TheWrap. “Thanks to Steve Mosko, the cool Crackle people and especially Acura, it’s gotten completely out of hand. I consider myself extremely lucky to have fallen in with folks who also enjoy the weird fun of playing a game with no real rules.”
Crackle has already re-upped the series for Season 4, with enough episodes ordered for a fifth. And the web series will pretty much go on as long as Seinfeld wants it to go on, said Eric Berger, executive vice president of Digital Networks for Sony Pictures Television and general manager of Crackle.
Therefore, there is no reason to believe that the project will end anytime soon.
Aside from being “thrilled” about crossing what Berger called a “really nice milestone,” the Crackle GM is also quite happy about the variety of delivery systems that the self-explanatory “Comedians in Cars Getting Coffee” has taken advantage of: traditional internet, mobile, tablets, connected TVs and game consoles.
Berger is especially excited to discuss the results of a new poll, which found that the TV set is now the No. 1 streaming device in the home. In other words, the television has surpassed laptops, tablets, and phones.
“That cuts across a wider range of demos than you would think,” Berger said.
The first two seasons of the web series featured Seinfeld’s conversations with comedy legends including Ricky Gervais, Chris Rock, and Larry David among others. The series is Crackle’s most-watched original series and received an Emmy nod in the Outstanding Special Class — Short-Format Nonfiction Programs category.
The Seinfeld-executive produced “Comedians in Cars Getting Coffee” is a Sony Pictures Television’s Embassy Row production. It is currently sponsored solely by Acura.