CBS veteran Nancy Tellem’s leap to Microsoft, where she will head up entertainment content, was more like an inching, tortoise-like crawl, individuals close to the situation told TheWrap.
Negotiations have been dragging on for most of this year, and I’m told reliably that the press release for her to be president of entertainment and digital media, which went out on Monday, was first prepared back in July.
Why the slow-go? Apparently Tellem was not sure she wanted the gig, and Microsoft was forever recalibrating its own excitement about a content-creating strategy.
The lack of enthusiasm on both sides may not bode well for Tellem’s new tenure at a Redmond, Wash.-based technology company, with its very different culture from the hard-charging, fast-lane broadcast world of CBS.
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