The CW has launched its new digital-only studio, CW Seed, by unveiling new episodes of the shows "Husbands," "Backpackers," "Gallery Mallory" and "The P.E.T. Squad Files."
The CW, which targets the youngest demographic of any network — 18 to 34 — has noted that its viewers are most likely to skip traditional television for online viewing. So the CW is going to them, by offering the four online shows in addition to its primetime lineup.
CW announced it was launching Seed at its upfront presentation in May. Though the first shows debuted Thursday, more are expected soon.
"Husbands" (pictured), which previously appeared on Blip, YouTube and Roku, will begin its third season on the CW. The other three series are new.
"Husbands" stars creator and executive producer Brad Bell and Sean Hemeon as a couple who get married drunk in Las Vegas and decide to stay together. This season guest stars Amy Acker (“Much Ado About Nothing,” “Person of Interest”). Jane Espenson co-created the show and executive produces.
"Backpackers" follows recently engaged couple, played by Noah Reid (“Titanic”) and Meghan Heffern (“Almost Heroes”) as they embark on European adventures leading up to their wedding. It was created by Jay Bennett, Daniel Dales, and Jarrett Sherman, and is executive produced by Christina Jennings, Scott Garvie, Shane Kinnear, Tom Mazza, and Maggie Murphy.
"The P.E.T. Squad Files, created by and starring John Dale and Michael Hobert, follows a ragtag group of ex-community college students in search of paranormal and extraterrestrial activity.It comes from executive producers Russ Cundiff, Milo Ventimiglia, John Dale, and Michael Hobert.
"Gallery Mallory" is an animated comedy about an over-educated, under-employed twenty-something at a Soho art gallery. Guest voices this season include NBA star Chris Bosh; Misha Collins (“Supernatural”); Whitney Port (“The Hills,” “The City”); talk show host Maury Povich; and Kat Graham (“The Vampire Diaries”). It is executive produced by Brad Roth and Mark Feldstein of Stun Creative.
Additional series including "LA Rangers," from “Hart of Dixie” star and “Stupid Hype” creator and star Wilson Bethel, will debut later this fall.