Ryan Reynolds‘ film was initially tracking for $70 million
“Deadpool” is looking to gross $90 million its four-day debut weekend, according to early Friday estimates.
After opening to a record $12.7 million on Thursday night, breaking two records for the largest February preview ever, as well as the largest R-rated Thursday preview ever, analysts are now predicting for Ryan Reynolds‘ superhero film to make a lot more than initially projected, which ranged from $65 million to $70 million.
“$90 million is a definite possibility,” Exhibitor Relations senior analyst Jeff Bock told TheWrap.
The movie, co-starring Morena Baccarin and Ed Skrein, was initially tracking for $35 million, but Fox’s stellar marketing campaign and positive word of mouth after a surprise screening boosted its estimates.
According to a Fandango spokesperson, “Deadpool” is also on track to break Fandango’s record for the top opening weekend ticket sales for a February release. That record was previously held by “Fifty Shades of Grey,” which went on to gross $93 million over the four-day Valentine’s Day weekend.
This comes after “Deadpool” also blitzed a bunch of opening records in its debut at the overseas box office and rung up $14 million, such as delivering the best single-day debut for an R-rated Fox movie ever in the U.K. ($3.4 million).
However, Valentine’s Day might put a halt to “Deadpool’s” rising opening weekend estimates, according to Bock.
“Are females going to go see that film?” he said. “Sunday is going to be a bit of a mystery, because there are two other films that are better candidates.”
“People grew tired of the same old same old [superhero movie], so this is pretty cool to see,” added Bock. “Will this change the future of R-rated comic book adaptation? Most definitely.”
See Fandango’s ultimate “Deadpool” trailer below.