It's been less than four years since Viacom chief Sumner Redstone famously called Tom Cruise "embarrassing," labeled him as a turn-off for all women and accused him of costing Paramount "a lot of money." He also refused to renew the star's contract.
What a difference a little career upswing makes.
Paramount announced Tuesday that the "Risky Business" actor, whose precipitous fall from the pinnacle of the A-list got him rudely cast off the studio's lot in 2006, would appear in a fourth “Mission: Impossible” installment.
For the 47-year-old, the return doesn't just mark his return to the studio that gestated some of his biggest hits over the last two decades -- it's also his best shot at recapturing the Hollywood glory that once surrounded him.
In other words, it's now or never for Cruise, who made enough career baby steps to get back in Redstone's good graces.
But to finish the job, "Mission: Impossible 4" -- which Cruise is also co-producing -- will have to deliver.
Here, TheWrap tracks Cruise’s fall from pop-culture grace … and the slow climb back.
THE WAY DOWN
• March 2004: Cruise fires his longtime publicist Pat Kingsley, the powerful gatekeeper who controlled access to him -- and kept the tabloid rumors at bay -- for 14 years. He replaces Kingsley with his sister, fellow Scientologist Lee Anne DeVette.
• May 2005: While promoting Steven Spielberg’s “War of the Worlds,” Cruise goes Martian on daytime television, enthusiastically bouncing all over Oprah Winfey’s stage and couch in an awkward attempt to express his excitement over his new relationship with Katie Holmes. The moment is uploaded to YouTube, ridiculed and soundly parodied.
• May 2005: Cruise’s third “Mission: Impossible” installment, which came with a $150 million production budget, fails to catch fire domestically, with the film floundering to $134 million in North America. It goes on to make nearly $264 million in foreign ticket sales, rendering the project profitable for Paramount, but American moviegoers perceive the film to be a dud.
• June 2005: Cruise’s interview with Matt Lauer on NBC’s “Today” show gets dark, with the actor delivering a testy takedown of prescription drugs and modern psychiatry. Again, the appearance is uploaded to YouTube, and Gawker -- and pretty much everyone else -- has at it.
• November 2005: Cruise’s sister resigns, and the actor returns to the client lists of the professional celebrity publicity industry, hiring Rogers & Cowan’s Paul Bloch. Of course, at this point, the damage has been done.
THE BOTTOM
• August 2006: After two highly successful decades on the Paramount lot, Viacom chief Sumner Redstone tells Cruise his production deal with the studio will not be renewed. “He was embarrassing the studio. And he was costing us a lot of money,” Redstone later told Vanity Fair, adding that his ex-wife had influenced his decision to part ways with the actor. “Paula, like women everywhere, had come to hate him,” he said. “The truth of the matter is, I did listen to her.
