Labor Day B.O. Fizzles, but Summer 2009 Still Rules

Labor Day B.O. Fizzles, but Summer 2009 Still Rules

Published: September 07, 2009 @ 12:05 pm
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By Daniel Frankel

It didn't end with the Labor Day bang the studios may have hoped for, but a record is a record.

 

Put 2009 in the books as the biggest summer yet for domestic movie distribution.

 
The Labor Day weekend was down 12% from last year, according to studio estimates, for which the industry can thank the lukewarm performers this weekend -- Lionsgate's "Gamer" with Gerard Butler and Fox's "All About Steve" with Sandra Bullock. 
 
Attendance was down 2.4 percent compared to 2008's record-breaking summer, according to Hollywood.com. And this year's 1.3 percent increase in total revenue to $4.4 million didn't even cover ticket-price increases boosted by 3D releases.
 
But still: fighting the worst economic climate since the Great Depression, the studios will take the record.
 
And that doesn't include huge international numbers for blockbusters including "Angels and Demons," ($351 million overseas) "Transformers 2" ($430 m) and "Harry Potter: The Half-Blood Prince" ($620 million).
 
These numbers have left Warner Brothers and Paramount sitting at the top of the Hollywood studio heap.  (See chart, from boxofficemojo.com, and see our previous summer Wrap-up: Twitter, 3D and 'The Hangover.'")
 
"Given the (economic climate) we're living in, and given the quality of the movies that were released last summer, to come in slightly up on gross and almost flat on attendance is a pretty good result," Paramount Distribution General Manager Don Harris told TheWrap.
 
Added Fox senior VP of domestic distribution Chris Aronson: "I'd say most of us came out (of the summer) pretty well. We had a nice combination of sequels and reboots to go along with critical darlings like 'District 9' and 'Inglourious Basterds.'"
 
Despite a lukewarm Labor Day release slate this year, there was some hope that the four-month season, which officially started May 1 and ended Monday, would not conclude with a fizzling four-day performance -- but for the most part, that's just what happened.
 
Overall returns for the weekend came in at $114.7 million -- that's down 12 percent from Labor Day 2008, according to one studio's tally.
 
None of the weekend's three major releases -- Fox's romantic comedy "All About Steve;" Lionsgate thriller "Gamer;" and Miramax Mike Judge niche comedy "Extract" starring Jason Bateman -- managed to move the needle much.
 
First place ended up in the hands of Warner/New Line's second-week horror holdover, the 3D "The Final Destination," which tumbled a respectable 47 percent to $15.8 million at 3,121 locations. With $51 million banked domestically, it's by far the best start in the nine-year, four-film history of the franchise.
 
Coming in second was Quentin Tarantino's Weinstein-distributed "Inglourious Basterds." The Nazi-hunting Brad Pitt actioner added $14.4 million to its domestic bounty over the weekend, bringing its North American total to $94.6 million. Weinstein and its financing partner on the project, Universal, have already received $174 million oversees from "Basterds."
 
Among new entrants, Fox's PG-13-rated comedy "All About Steve" wasn't able to parlay the earlier summer success of Bullock ("The Proposal") and "The Hangover's" Bradley Cooper into something bigger than a $13.8 finish
Tags: All About Steve, box office, Deal Central, Extract, Final Destination, Gamer, Halloween II, Inglourious Basterds, Movies, Sandra Bullock
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