On the 'Ground Floor' at UTA's 5th Floor

April, 13, 2009 4:17 pm | Comments On #andy samberg, Deal Central, United Talent Agency, UTA

In the entertainment industry for the long haul? You had better be nice to the person who answers the phone.

More specifically, if you are calling someone at United Talent Agency, the person you are speaking with may be the person you are trying to reach very soon.

At UTA, the long road to agent usually culminates after years on an assistant’s desk on any one of four floors at 9560 Wilshire Blvd. -- a fertile training ground for agency (and industry) personnel. Over 65 of UTA’s nearly 100 agents (including partners Andrew Cannava, Dan Erlij, Wayne Fitterman, Lisa Jacobson, David Kramer, Larry Salz and Jay Sures) all made the jump to agent off of assistants’ desks at the...

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'Change Agents': the New Web-Series Gurus

March, 26, 2009 3:54 pm | Comments On #EQAL, Harper's Globe, Media, the Fine Brothers

Once you came to Hollywood with what you hoped was a great original screenplay under your arm and you could make things happen in the business. Now it helps to already have made that film … complete with dedicated website, blog, Facebook/Myspace pages, key word, Search Engine Optimization (SEO) and email strategy, even perhaps a flash game widget.

As the music business collapsed, musicians learned they had to market themselves independently and digitally. Now filmmakers must move further and further into that same groove.

While the Indie film business works through its current economic shake-out/evolution, DIY marketing has become essential for all but the biggest names.

Suppose you decide...

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Hollywood 4.0: Coming Soon to a Browser Near You

March, 01, 2009 7:12 pm | Comments On #Adam Fiske, instant downloads, Little Shoot, Media

Very soon, all computers will be easily connected to big home LCD TV screens,. And everybody is going to be downloading entertainment content from the internet. Who will they download from? How will they pay for it? Will they pay for it?

Adam FiskEnter Adam Fisk’s creation, Little Shoot. It is unlike most other peer to peer file sharing software because it lives right on your Firefox or Internet Explorer or Safari browser. Little Shoot downloads and stores music, movies, any media files with one click. It is as easy to use as… AOL Mail. This interface simplicity allows it to blow away all the other lines of access to content on your computer. With Limewire, Bit Torrent, Pirate Bay etc...

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Vintage Ovitz

January, 19, 2009 9:51 pm | Comments On #agency, CAA, Century City, Deal Central, slideshow

Turning intermittently from screenwriting, teaching screenwriting and photographing permutations of writing, its process, its physical and emotional results, I decided to start a side project -- a series of photographs of the power centers of Hollywood, past, present, future as the digital age changes everything in greater and greater leaps.  

For that purpose, I asked my agent to ask a former agent once removed, Michael Ovitz, if I could do a series of large format photographs of the interior of the old CAA building at Wilshire and little Santa Monica – Ovitz’s House of Pei.  The new breed CAA had vacated the dump for Century City and the building stood empty... for a long time.  My intention in photographing the building: I hoped to capture a few ghosts and auras of my own Hollywood past.  And those of everybody else who toiled to make...

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Screenwriter and photographer Tom  Benedek wrote the screenplays for "Cocoon" and other films. He has written and rewritten screenplays for Robert Zemeckis, Lawrence Kasdan, Lili Fini Zanuck & Richard Zanuck, David Brown, Ron Howard, Martin Scorsese, Sydney Pollack, Richard Rush, Harold Ramis, Lauren Schuler Donner & Richard Donner, Ray Stark, Brian Grazer, Working Title, Jersey Film, Chris Blackwell and many others.  His photographic series, Shot by the Writer, has been exhibited widely.

Tom teaches screenwriting at the University of Southern California and the University of Michigan at Ann Arbor where he is a James Gindin Visiting Artist.

See more of Tom’s photography at TOMBENEDEK. COM

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