Good Morning Oscar, Feb. 9: Campaign Strategy

Good Morning Oscar, Feb. 9: Campaign Strategy

Published: February 09, 2010 @ 7:36 am
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By Steve Pond

In this morning’s roundup of Oscar news ‘n’ notes from around the web, “The Cove” goes to Japan and “The Hurt Locker,” to nobody’s surprise, goes to the top of another critics’ roundup.

Variety looks at how the 10 Best Picture nominees have scored with the two top critics aggregation sites, Metacritic and Rotten Tomatoes. If you combine the two scores, “The Hurt Locker” unsurprisingly comes out on top, followed closely by “Up.” “An Education” is next, and the top five is rounded out by “Up in the Air” and “Precious.” “Avatar” finishes sixth, followed by “A Serious Man,” “District 9” and “Inglourious Basterds.” “The Blind Side” finishes last. By a lot. (Variety)

“The Cove” sees a dramatic effect of its Oscar nomination: distribution in Japan, where tentative plans call for an April release. It’s a significant step for the film, which the Japanese government has tried to suppress because of its damning footage of the annual dolphin hunt in the town of Taij, and its indictment of the government for promoting the sale of dolphin meat that it knows to be tainted with unsafe levels of mercury. In the press release announcing the deal, the director of Medallion Media says the Oscar nomination “only serves to reinforce” the film’s importance. (TheWrap)

Andy SerkisMark Harris, the author of “Pictures at a Revolution,” journeys to the heart of Oscar Campaign Season. I ran into Mark in L.A. on Golden Globes weekend, when he was dreading the whirlwind of parties and red carpets he’d been asked to attend by his editors at New York magazine. (No pre-booked interviews, they said; he should just grab people at parties and in press lines, in keeping with the spirit of the Oscar circus.) Many parties and awards shows (and many words) later, he’s produced an extensive, entertaining look at the process – which he says, involves “an insane per capita expenditure designed to do nothing more than influence a tiny pool of undecided film-industry voters in a contest that often has only a negligible effect on the box office and a transient one on winners’ reputations. So why bother? Because winning is the only thing in Hollywood other than money that reassures the studios (though almost never the winners themselves) that they did something better than everyone else.” (New York)

The New Yorker notices Oscar, looks at the race between “Avatar” and “The Hurt Locker,” and announces that the preferential system of final best-picture voting might well hurt the former and help the latter. In other words, pretty much exactly what I wrote on January 24. (The New Yorker)

More preferential talk: Mark Lisanti takes my explanation of how the voting process works, and runs with it. The result, I have to say is pretty funny. “At the end of the tabulation process, these two [‘Hurt Locker’] stacks will be combined into a single ‘Holy Crap, I Think This Thing Is Actually Going To Beat Avatar’ pile.”

Tags: Academy Awards, Awards, Deal Central, oscars
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The Odds is an informed, bemused, skeptical and authoritative look at all aspects of the Academy Awards race. Steve Pond, author of the L.A. Times bestseller The Big Show, has been covering this particular circus for more than two decades, much of that time as the only reporter with full backstage and rehearsal access to the Oscar show.

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