Strauss documented his experiences in "The Game: Penetrating the Secret Society of Pickup Artists," which was released by Regan Books in 2005. Franco's role would be as Mystery, who taught Strauss how to become a pick-up artist.
"The Game" is directed by Brian Koppelman and David Levien, both of whom worked on the screenplay. Writers D.B. Weiss (HBO's "Game of Thrones"), and Lee Eisenberg and Gene Stupnitsky — the Emmy-nominated writer-producers of NBC's "The Office" — also worked on the project.
Franco is represented by CAA and James/Levy Management.