Universal Pictures International Russia has made an eight-film deal with Premium Film
Universal Pictures International Russia will distribute Premium Film’s next eight films in Russia, per an agreement between the two parties announced on Thursday.
The first three major releases under the deal will be Jackie Chan’s “Chinese Zodiac,” Arnold Schwarzenegger’s “Last Stand” and “Scary Movie 5.”
“We’re very happy to be working with our new colleagues from Premium Film under this new deal,” Vadim Ivanov, managing director of UPI Russia, said in a statement. “They have selected great films with significant box office potential. We’re looking forward to bringing these films to the Russian market.”
Universal will handle physical theatrical distribution in Russia and in every other member of the Commonwealth of Independent States except the Ukraine. That includes countries such as Belarus, Armenia and Tajikistan.
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“When choosing a partner it was very important for us that UPI Russia very carefully consider the specifics of the Russian market when distributing large scale movies,” Aram Hovhannisyan, marketing director of Premium Film, said in a statement. “We have always admired the ability of our UPI colleagues to wisely localize and promote foreign movies and are pleased to be working together to distribute our upcoming slate.”