Ipsos, the global market research firm, is selling its motion picture research division to an investment group, the group's president Vincent Bruzzese told TheWrap.
Update: the companies confirmed the news broken by TheWrap in a news release on Tuesday.
It read: "The Ipsos OTX Motion Picture Group (MPG), a top research company that services the movie business with comprehensive data on everything from film development to audience analysis, today announced a collaborative decision to spin off as an independent company from Ipsos, the Paris-‐based global leader in market research."
The motion picture group, known as the MPG division of Ipsos OTX, will move as a unit with Bruzzese, who has led movie research for the past two years and will continue to do so, he said. He will become the CEO.
The investment group is led David Lugliani, a...