Warner Music Group has become the second major label to strike a content licensing deal with online video hub Hulu. The deal brings music videos, concert performances, interviews and behind-the-scenes footage to artist-branded pages within the Hulu site.
The first implementation of this deal is a Muse-branded page on the Hulu site, which currently features a Saturday Night Live performance, several performances captured during a tour stop in Wembley Stadium, along with some interviews and deep-catalog videos. Next up are Jason Mraz and Paramore, with addition artists coming online in the new year.
Read more from Billboard.
