The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at the characters and stars that have TV viewers the most worked up. Based on that data, we usually name the social media MVPs of the past seven days — but you already know who they are: Donald Trump and Hillary Clinton, who starred in the most-watched presidential debate ever on Monday night, in the process completely dominating social media.
So in this week’s edition, we’re taking a deeper dive into why and how viewers reacted to Trump and Clinton. Here are some highlights and lowlights from the 3,590,531 specific Emotional Reactions (ERs) in response to the debate as identified by Canvs
Dislike was the night’s predominant ER, and it spiked for Trump in response to his discussion about how he’s being audited by the IRS and his refusal to release his tax returns.
Dislike also spiked for Trump while he was expressing support for stop-and-frisk as a policing strategy.
Dislike ERs around Clinton weren’t so much attached to particular moments as they were sprinkled throughout the debate by those who simply don’t like her.
That said, the portion of the debate in which she addressed her use of a private email server while serving as secretary of state caused a spike in dislike responses — though many of those responses expressed weariness about the topic itself.
Trump dominated crazy ERs, particularly when he talked about how great his temperament is, near the end of the debate.
Trump also dominated funny ERs — and Clinton played a supporting role in the inadvertent comedy given her apparent inability to contain her laughter in response to some of Trump’s pronouncements.
Incidentally, two of the most shared reactions of the night in the crazy category came from Bernie Sanders, in response to Trump’s justification for his past birtherism, and from Bill Maher, in response to a moment when Hillary Clinton looked right into the camera while Trump was talking.