New Yorkers weren’t only victims of extreme cold earlier this month, they were the victims of a terrifying promotional prank for the upcoming found-footage horror movie “Devil’s Due.”
“Devil Baby Attack,” a new video that launched on Tuesday, features an animatronic spawn of Satan rampaging through the snow-covered streets of NYC via a remote-controlled carriage.
The creative stunt designed to scare up ticket sales at the box office this weekend was dreamed up by NYC-based viral marketing company Thinkmodo, which was also behind the hilarious hidden-camera “Carrie” café prank.
That prank, featuring a fake telekenetic wreaking havoc in public, has since scored over 52 million views on YouTube.
20th Century Fox is releasing “Devil’s Due” — a new spin on an old premise audiences may remember from Roman Polanski‘s horror classic “Rosemary’s Baby” — in theaters this weekend.