DirecTV Drops The Weather Channel

DirecTV Drops The Weather Channel

The two sides could not reach a carriage agreement by Tuesday's midnight deadline

At 12:01 this morning, DirecTV dropped The Weather Channel, as the two sides could not come to an agreement on a carriage deal.

David Kenny, chairman and chief executive officer of The Weather Company, called the move “unprecedented” and “reckless,” saying, “In our 32 years, we have never had a significant disruption due to a failure to reach a carriage agreement. We offered DirecTV the best rate for our programming, and I am shocked they have put corporate profits ahead of keeping a trusted channel that subscribers rely on every day. We are not looking for a large fee increase. We are simply looking for a fair deal that allows our company to continue to invest in the science and technology that enables us to keep people safe, deliver the world’s best weather, and tell weather stories to help people be prepared and informed.”

He added: “At a time when DirecTV has increased customer rates by 4 percent, they are trading safety for increased profits and replacing the experience and expertise of The Weather Channel with a cheap startup that does weather forecasting on a three-hour taped loop, has no field coverage, no weather experts … This is a dangerous gamble over one penny a month that puts DirecTV customers at risk.”

See video: Jimmy Kimmel Reminds Viewers Just How Sensitive Los Angeles Reporters Are To ‘Cold’ Weather

Fired back Dan York, chief content officer of DirecTV: “Consumers understand there are now a variety of other ways to get weather coverage, free of reality show clutter, and that The Weather Channel does not have an exclusive on weather coverage — the weather belongs to everyone.”

“Most consumers don’t want to watch a weather information channel with a forecast of a 40 percent chance of reality TV,” he quipped.

Negotiations are ongoing.

Also read: Weather Channel Calls on Congress in DirecTV Dispute

On Saturday, The Weather Channel called on DirecTV subscribers to contact their congressmen as a last-ditch intervention measure in the dispute, insisting that the service provided is one of public safety. At the cable channel's Television Critics Association winter press tour panel later that same day, a spokesperson for the company said of the likelihood for an 11th hour agreement: “Right now it’s not looking so good.”

  • jake

    Oh no, there a 90% chance that nobody cares.

  • Dean Michael Zuzgo

    Funny how the weather channel stated the exact percentage of DirecTV's rates, yet didn't state the percentage of their own fee increases. Sounds fishy to me. I've been a customer since 1999, l LOVE IT AND THEIR CUSTOMER SERVICE.

  • tired of reality shows

    weather channel is way to much channel and not much weather since it was bought out by “The Media” and I agree there is a 90% chance no one really cares

  • GF in KS

    We live in Wellington, just south of Wichita. The weather channel seldom gets our weather right. Seems they use Denver, KC and OKC triangulation to report our weather, and that doesn't work. If I want to know about our weather, I just tune into the local channel and get on the spot information.

  • bortonto

    No need for the Weather Channel. Can never get the weather, everything else but the weather. Love Direct TV.

  • Mary

    For the last week or two every time I try to check the weather, an ad for Monsanto comes on covering about 1/3 of the weather info on each side. I couldn't find any way to block the ad. Maybe I won't miss the Weather Channel.

  • calvin

    My taxes bought the radar stations, (mostly at area airports); my taxes bought the weather satellites, my taxes pay for the NOAA and its National Weather Service. I can get NWS information directly off the internet by my home computer / laptop computer and from my Smart Phone. Add to that my battery powered NOAA weather alert radio for emergencys/ power outages.
    Why would I want to pay additionally for a “middle man” to tell me whats going on?

  • ROCKY

    I TAKE IT YOU WATCH THE PROGRAM'S ON THE WEATHER CHANNEL. I WANT IT BACK!

    • ROCKY

      message is to say “don't” watch the shows on the channel. storm chasers etc

  • 4everBfree

    The Weather Channel provides no service, just hype. Most of what they cover when they do cover the weather is what has already happened, the news could do that, if they ever decide to go back to reporting facts instead of opinions. Good for Direct TV, we are doing a test run to see if we can live without TV at our house, there are only a few channels left even worth watching, but not worth the money we pay for it, if we absolutely need to have it I guess I will look at switching from Time Warner to Direct TV and see if we get any more choice.

    • iMacBob

      Or try Dish Tv. I've had both and prefer Dish's method of sending its signal to each TV in the house, unlike DirecTV which requires a paid box for each TV.

  • howard

    We should start a new referendam to do away with anything that says PAY TV.The 5 dollar charge from the sixtys has gone nuts….

  • dan bonner

    The Weather Channel is AWFUL. NOT like it was pre-NBC. I do not want it. They ruined “your Local Weather”. I do not watch it ever anymore and am glad DirecTV stood up to them. It's all about the money so I do not want my rates increased .

  • Todd

    I'm actually sick of the weather channel. This is a refreshing and welcome change from the global warming channel, thanks direct TV!

  • Ticked off

    NOT happy with this decision. At least with Weather Channel, I could get local weather info when I wanted it without having to go check the Internet. I do not like this decision (and I definitely do not like Weathe Nation).

    • lakawak

      So go on the internet like 99% of people do to get their weather right when they want it. At least Weather Nation doesn't sometimes show MOVIES like Groundhog Day on their channel. Nor do they stupidly continue to try to push this new “naming every storm” on people despite how embarrassing it is for the on air hosts (who HATE it)

      • Who Cares

        I agree with the majority. The Weather Channel rarely actually dealt with the weather. You certainly couldn't just tune in and expect to get a forecast. Generally anything but.

  • lakawak

    Most people stopped watching the Weather Chanel when the internet made it easier to get your weather forecast immediately, without commercials. Of the few that were left watching, most of them left when The Weather Channel became sensationalist garbage under NBCUniversal. Do they really not get it? When the demand for your product goes down, you have to DECREASE our price…not increase it.

  • ladonna

    The weather channel used to be very informative. But now… its all reality programs. My gosh dont we have enough new stupid reality shows coming out every other week? The only thing I miss is being able to push that red button on my remote and get the extended forecast for my city anytime I need to. I can just my smartphone intead. No problem! Thanks direct tv!

  • Vermont

    I live in Vermont it's like we don't exists to te weather channel.

  • Getreal2014

    It's not The Weather Channel anymore. Somewhere along the way it turned into the Armageddon Channel. “Cold weather pattern” turned into “Polar Vortex”. I get my weather from a pretty picture on my phone. If it shows clouds, I wear a rain coat.

  • ron

    So glad Direct tv and I can't believe I'm saying this, dropped the weather not channel. Who needs it. So sick of seeing anything but the weather on that channel. Hate all the stupid reality shows. Love weather nation n that's all I need. Ty.

  • Wesley Yarborough

    I personally think that TWC started going downhill when they hired on Al Roker. He brought in people that really has nothing to do with the weather. TWC should be nothing but weather. If u wanna see the news, watch a news channel. WeatherNation seems to be a lot better. It actually shows the weather where I live. Thank you.

  • Hunter

    I want weather channel back

  • randall

    The Weather Channel was a channel that provided the public with a valuable service, but now they are just another channel on the reality TV bandwagon. When there is a chance for severe weather and you tune in to the Weather Channel to see what is going on all you get is a show about prospectors, lifeguards, or some other garbage that has nothing to do with the weather.

    If the Weather Channel would get back to their roots they would once again be a valuable asset to the public, but as it stands they are another one of the many poor decisions made by NBC. The Weather Channel was at its best when it was all weather, all of the time. I won't miss them, or their chronic Global Warming brainwashing campaign one bit.

  • Gabby

    Sorry Weather Channel – I'm just not missing you. The focus on reality programming turned me off a long time ago. I have four wireless devices that give me detailed, very local forecasts with the touch of my finger. I can live without watching anohter WC correspondent standing in the middle of a hurricane telling people to evacuate. NBC ruined an effective public service. Looks like they'll just have to live with the consequences.

  • steve guy

    Do not watch it much anymore. When they decided that every storm has to have a
    name we decided we did not need that much “drama”. Just go back to what it was as
    it was a much better “watch”.

  • big dawg

    I find the the lies of the WC are very hard to swallow. Like viacom, they try to lay blame on DTV, when it was really TWC that demanded the removal, til negotiations were thru. Im glad that TWC is gone.

  • Orvel

    The Weather nation SUCKS , it's all about the North East States and The Rest Of Do Not count.I will Be Switching over!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Direc tv sucks 99

    I'm not happy by this well thank gosh I use verizon fios but 90% of people don't care what