‘Divergent’ Ending Controversy Won't Hurt Film, Lionsgate Says

Fans were divided on the third and final book in the series

When it comes to “Divergent,” the young adult books Lionsgate is betting will inspire a hit series of films, there's no such thing as bad publicity.

“A little controversy in terms of publicity never hurts,” Lionsgate CEO Jon Feltheimer said during a conference call with analysts on Friday.

That's good, because “Divergent” has certainly kicked up a ruckus. “Allegiant,” the third and final book in Veronica Roth's young adult series of novels inspired outrage among some fans with its [SPOILER] downer of an ending when it hit stores last month.

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So intense was the outcry in certain circles that Roth was forced to respond on her blog, writing, “I've said before that this ending was always a part of the plan, but one thing I want to make clear is that I didn't choose it to shock anyone, or to upset anyone, or because I'm ruthless with my characters — no, no, no.”

Lionsgate has to hope that the reaction isn't so intense that fans of the books will opt to ignore the movie version, which stars Shailene Woodley and hits theaters in March.

So far the studio said that they've been tracking a lot of positive buzz for the third book on social media sites and noted that while some people were unhappy that the book series ended on a tragic note, many of the reviews were strong.

  • Jane

    And if the movie does flop, the first thing out of their mouths will be “Allegiant.” Watch and see them totally backtrack.
    Maybe they'll be right and it won't affect the movie and everyone will still see it, but I have a hard time believing it won't have any impact. I don't think they're quite aware of just how much this has turned off so many people in the fanbase.

  • Gerard

    I just have to say that the film better be darn awesome if I'm gonna stick around for the final film. Usually I'm against tampering with storylines of books-to-film but in this case I may make an exception.

  • Jac

    The only way I'd see this movie is if I knew they'd change the end of the trilogy, which snarko Roth would never let them do. Don't waste ur money people. Unless u like investing urself in something just to have the rug pulled out from under u.

    • Jane

      Well, if they keep the ending the same, it won't be because Roth wouldn't let them change it. She doesn't have that much creative control. Actually I don't think she has any.

  • ally

    i would never leave a fandom because Veronica Roht is a stupid bitch-head of a writer, No, no, no. Never.

  • Jayla

    I personally loved the ending. I didn't see it coming and it took me awhile to get over it, but I can understand why Veronica Roth ended it like that. I was happy that it wasn't that cheesy, predictable ending. I liked the turn of events and think others will be upset at first, but grow to love it. Wasn't the whole book about moving on? I think that's what Roth wanted out of the readers; to become more dauntless.