‘Divergent’ Dominates 80 Percent of Weekend Ticket Sales, Fandango Reports

'Divergent' Dominates 80 Percent of Weekend Ticket Sales, Fandango Reports

Ninety three percent of fans want to see film on opening weekend, 74 percent want to buy it on home entertainment platforms

“Divergent” is widely expected to dominate the box office this weekend and fans of the Veronica Roth series are busy reserving their seats.

Also read: ‘Divergent’ Review: A Little ‘Hunger Games,’ a Little ‘Harry Potter,’ a Lot of Dull

The film accounts for more than 80 percent of online ticketer Fandango's sales this weekend, and 93 percent of fans plan to see the film on opening weekend, according to a survey of ticket buyers.

The more than 1,000 people polled offer up different reasons for wanting to brave the crowds. Fifty six percent were attracted to the movie's unique concept and 29 percent cited its futuristic action sequences. One surprise is that the film serves up a slab of hunk in the form of Theo James‘ Four and many promotional materials have teased his chemistry with star Shailene Woodley, but only 15 percent of respondents said they were attracted to the film because of its romance.

Also read: ‘Divergent’ Reviews: Is it as Good as ‘Hunger Games'?

“Divergent” is set in a dystopian future where people are divided based on personality traits. The books have steadily climbed up best-seller charts and have sold more than 16 million copies since the first novel debuted in 2011.

Also read: 15 ‘Divergent’ Stills: Kate Winslet, Shailene Woodley, and Theo James in Summit's Sci-Fi Thriller

Many of these customers are steeped in Roth's mythology. Roughly 54 percent of ticket buyers have read Roth's entire trilogy and 66 percent plan to see the picture with a group of fans.

There's also good news for Lionsgate, the studio behind the franchise. In addition to shelling out for tickets, 74 percent of respondents plan to buy the film on DVD, blu-ray or digital download.

More ‘Divergent’ stories from TheWrap:

‘Divergent’ Fans Set to Crash Box-Office Boys Club

‘Divergent’ Star Shailene Woodley Shocks Jimmy Fallon With Pornographic Horseradish (Video)

‘Divergent’ Star Shailene Woodley Trashes ‘Twilight's’ Love Story

‘Divergent’ Star Theo James Does All His Own Fighting in New Behind-The-Scenes Look (Video)

‘Divergent’ Character Posters: Meet Team Dauntless (Photos)


  • Honey Badger Don't Care

    Honestly, who uses fandango? I have never once used fandango in my life. I always buy my tickets from the box office. And it appears that most people buy their tickets from the box office.

    I just never understood the appeal in buying tickets 2 weeks early to a movie. Then you have to keep them somewhere safe for 2 weeks, where you wont misplace them. And then you have to remember to take them with you, before you leave to go to the theater.
    I would rather just buy my overpriced tickets at the box office. But I only go the cinemas once or twice a year anyway.

    • Jack Bauer

      Apparantly everyone who sees Divergent is. Not me though im going in an hour and am just buying my tickets when I get there. Id be stunned if their sold out so ya I don't get why people are buying tickets so early. However it is a good indicator of the box office results for people who just cant wait a few days for the official results to come out.

      • Honey Badger Don't Care

        Well the cinema I go to is huge. It holds 30 screens. So when a movie gets sold out (which happens frequently what blockbuster comes out), they will have 4 more screens showing the movie at the same movie. I don't think I've ever seen all 5 showings sold out before though.