“AC 360” sit-down with disgraced Clippers owner yields a 73 percent surge in key news demo
Donald Sterling and his big mouth led to big ratings for CNN's “AC 360” on Monday night.
Anderson Cooper's interview with the disgraced Los Angeles Clippers owner — who received a lifetime ban from the NBA after he was captured on a recording making racist comments — averaged 720,000 total viewers, with 294,000 of them in the key 25-54 news demo.
The interview gave CNN a win in the 8 p.m. hour over MSNBC, which averaged 482,000 total viewers and 114.000 demo viewers for the hour.
The numbers also represent a 42 percent boost in total viewers and 73 percent in demo viewers compared to the previous four weeks. As compared to the previous two weeks, the improvement was even more dramatic, with a 58 percent boost in total viewers and a 124 percent jump in the demo.