Fox’s "Glee" gets a healthy boost when viewership from DVRs is included in the mix.
But it’s not the only drama on the network getting a lift.
According to data from its first two weeks of fall broadcasts, "Glee" rose 21 percent among adults 18-49 when using live plus seven day DVR numbers. Specifically, the show averaged a 4.0 rating/10 share in the demo over seven days of viewership vs. a 3.3/9 for its live plus same day average for the same two weeks.
The news was even better for Fox’s Thursday night dramas, though only a week of data is currently available.
The premiere of "Fringe," for example, rose from a 3.0/8 to a 3.9/10 in adults 18-49 — a 30 percent jump in audience.
"Bones," meanwhile, went from a 3.1/10 to a 3.9/11 when seven full days of DVR viewing was calculated. That’s up 26 percent.
The CW’s "90210," "Melrose Place" and "Vampire Diaries" also continue to get a big boost from recordings, as TheWrap first reported last week.
Of course, while these numbers give networks an indication of how shows are playing on the pop culture landscape, they don’t automatically translate into ad revenue.
Advertisers, as a rule, use commerical ratings and viewership within the first three days of a show’s initial broadcast to determine how much they’ll pay for spots. The live plus seven figures are therefore a bit of a vanity stat — though one CW and Fox executives have cited when evaluating series’ perfomances.
DVR figures for the first full week of the season, when a lot more shows were in originals, will be available later this month.
