The CW is joining the mile high (reality) club, greenlighting production on a half-hour docusoap about flight attendants who work for uberhip upstart Virgin America.
Dubbed "Fly Girls," the series will have shades of MTV’s "The Hills." It will follow five Virgin flight attendants as they jet set to locales such as Las Vegas, New York and South Beach in search of "good times, great parties, adventure and love," the CW said.
Eight episodes of the series, from executive producers Jeff Collins ("Bridezilla 5") and Colin Nash ("The Hills"), have been ordered. It’s expected to premiere early in 2010.
“This show is about real, down-to-earth young women who happen to have landed in an exceptionally glamorous, high-flying career filled with exotic locations and handsome strangers,” said Kristen Vadas, head of alternative programming for the CW. “We’re thrilled to be working with Virgin America for this unique peek into a whirlwind lifestyle that shows how tough it is to be grounded when you work 35,000 feet in the air.”
In addition to following the "Fly Girls" around the world, the series will check in with the crew at the Los Angeles "crash pad." The series will focus on both their work and personal lives.
Despite the Virgin connection, "Fly Girls" is apparently not a pure branded entertainment project. Virgin is not controlling production, for example, as was the case in series such as "No Boundaries," a short-lived reality show sponsored by Ford which aired on the now-defunct WB Network.
However, it is expected that Virgin will lend substantial marketing support to "Fly Girls.
"Fly Girls" is being produced by Collins’ production company, Collins Avenue, which is a joint venture between Collins and film/TV sales company ContentFilm.
The series was created by Collins, Bradley Bredeweg and Peter Paige.
Bredeweg and Paige will serve as co-executive producers, along with Larry Bond and Porter Gale.