Online ticket retailer Fandango on Tuesday says it topped the mark set earlier this year on the day "The Avengers" opened
Christmas Day was Fandango's best-ever single day for ticket sales, the online broker said Wednesday.
The previous high for Fandango during its 12-year history came earlier this year on May 4, the opening day of “The Avengers."
“Our record-breaking sales point to a tremendous variety of holiday film choices that are connecting with audiences,” Paul Yanover, president of Fandango, said. “Our top-selling day is also a testament to an ever-growing base of consumers who recognize Fandango — and its multiple conveniences — as the best way to go the movies.”
Fandango did not say how many tickets it sold Tuesday or how many tickets it sold the day "The Avengers" opened.
Fandango’s top-sellers on Tuesday were, in order, “Les Miserables,” “Django Unchained,” “The Hobbit: An Unexpected Journey,” “Parental Guidance,” “This is 40,” “Jack Reacher” and “Lincoln.”
Separately, Fandango released the results of a survey of more than 1,000 online buyers of tickets to see "Les Miserables." Thirty-five percent cited the power of the story as the single most important factor motivating them to buy a ticket; 21 percent picked the cast; while only 16 percent said they were fans of movie musicals and just 2 percent said awards buzz was a factor.