Croy will lead the executive team and strategies for consumer and corporate accounts
Ryan Croy has been appointed to managing partner at public relations company, Fifteen Minutes.
In the position, Croy will lead the executive team in growing the outfit and “play a strategic role” on consumer and corporate accounts according to Tuesday's announcement.
Previously, Croy managed the agency's consumer business. He joined 15 Minutes shortly after Howard Bragman founded the company in 2005.
“The Fifteen Minutes brand has come a long way since we opened our doors nearly ten years ago,” said Bragman. “We have a rock solid team in place that's one of the strongest I've ever been a part of, and look forward to continuing our great work in the consumer and entertainment categories.”
Bragman, who previously founded publicity company BNC (now PMKBNC), will continue on as Fifteen Minutes chairman, as well as oversee the company's crisis and entertainment divisions. He has come to be known as the go-to-guy for celebrities looking to come out of the closet publicly.
Most recently, Bragman handled Michael Sam's historic coming out before entering the NFL draft. He became the first publicly gay player to be drafted in the league.
Rounding out the executive board with Bragman and Croy are Lisa Perkins, partner and talent head; Victoria Greene, vice president of entertainment marketing and events; and Megan Sekkas, vice president of lifestyle brands and personalities.
Fifteen Minutes also represents consumer and lifestyle brands including Ford Motor Company, NutriBullet, Project Shoe, Vilebrequin swimwear, CJ by Cookie Johnson denim and its roster of talent clients including Anna Kendrick, Mario Lopez, Joe Manganiello as well as HGTV stars Carter Oosterhouse and Sabrina Soto.