A quintet of Hollywood studios have reached a content licensing deal with M-GO, a joint venture between Technicolor and DreamWorks, the companies announced on Wednesday.
NBC Universal, Paramount, Sony Home Entertainment, Fox and Warner Bros. Digital Distribution have all agreed to a deal so that consumers can rent and purchase new films through M-GO on the same day they become available on Blu-ray and DVD. Consumers can also access older films and television series.
M-GO aims to create apps that function across multiple platforms and devices, from your TV to your tablet. DreamWorks and Technicolor launched a beta version of the service earlier this year.
When M-GO officially launches later this year, it will be available on Android, iOS and Windows. It will also be preloaded on Samsung’s new Smart TVs, Blu-Ray players and Wi-Fi tablets as well as those of Vizio and Intel.
The deal marks a partnership between M-GO and Ultraviolet, the cloud-based film service launched by Hollywood studios to combat declines in DVD sales. When users buy specific titles from retailers like M-GO, the film goes straight to the cloud, allowing a user to watch it from any compatible device.
Ultraviolet has yet to establish a substantial user base, but has been growing steadily.
M-GO enters a field currently led by the likes of iTunes, Netflix, Hulu and Amazon Instant Video, but the studios are hoping that partnerships with retailers like Wal-Mart — and to a lesser extent M-GO – can pressure other retailers to sign up.