A Long Island Girl Scout troop used a picture of the actor eating cookies at the Oscars to entice more customers
A Girl Scouts group in Long Island is taking advantage of Leonardo DiCaprio eating cookies at the Oscars.
They concocted a successful viral marketing campaign by creating a poster using a photo of “The Revenant” star opening a box of Trefoils at last month’s ceremony, where he won his first Academy Award.
“This is Leo. Leo wants an Oscar. Leo buys Girl Scout Cookies at the Awards. Leo wins an Oscar. Leo is smart. Be like Leo. Buy Girl Scout Cookies,” the poster reads.
The official Girl Scout Cookies Facebook page shared a photo of the poster, which now has 17,370 shares and over 60,000 reactions.
During the 88th Academy Awards, host Chris Rock helped the Girl Scouts raise $65,243, after sending them out into the Oscars crowd to hawk their tasty wares. After much speculation that the bit was simply a stunt, an official statement from the Girl Scouts confirmed the sum.
See the poster below.