Social network gets unprecedented access to red carpet, backstage
Facebook is making itself at home for the 73rd Annual Golden Globe Awards, as the Hollywood Foreign Press has given the social network unprecedented arrivals and backstage access to this year’s telecast.
With content uploading to its Golden Globes page, Facebook will have its own position on the red carpet complete with a 360-degree camera to capture star interviews and fashion moments in real time. Backstage, the platform will exclusively chat with big winners, asking fan-generated questions before they hit the press pool.
“The HFPA is proud to work with Facebook to transform your Golden Globes experience,” said Hollywood Foreign Press Association President Lorenzo Soria, touting the immersive video access. “We want everyone at home to feel like they are a part of the show and now through Facebook, they’ll be more connected than ever.”
Entertainment is a massive engagement source for Facebook — the category counts a global audience of 940 million connecting around the discussion.
Since Globes nominees were announced on Dec. 10, fan chatter has increased on topics like television, to interesting results.
Amazon Prime’s “Mozart in the Jungle,” for instance, has the largest percentage of favorable conversations (as Facebook has started offering users options beyond ‘liking’ something) out of all nominees in the Globes’ Musical or Comedy category. It’s followed by Hulu’s “Casual.” The show most frequently mentioned is “Orange is the New Black.”
In the Drama TV category, “Empire” has had the largest percentage of positive conversations, followed by Starz’s “Outlander.” Unsurprisingly, the show mentioned most is HBO’s “Game of Thrones.”
The 73rd Annual Golden Globe Awards air Sunday on NBC. Fans can submit questions to Facebook here: