Marking three straight years of growth, ABC's morning show takes first place in key demo and total viewers
ABC's morning show “Good Morning America” wound up the 2012-2013 television season with a bang, notching its first win in the key 25-54 demographic in 20 years and scoring its first total-viewership victory in 19 years.
“GMA” took first place in the demo for the season with 1.97 million viewers in the demo, topping NBC's “Today,” which averaged 1.884 million viewers in the demo, and “CBS This Morning,” which took third place with 998,000 viewers.
That marks the first time that “Good Morning America” has won a full season in the demo since the 1992-1993 season.
In total viewers, “GMA” had 5.3 million for the season, besting “Today,” which had 4.612 million and “CBS This Morning,” which averaged 2.77 million.
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With its third straight year of growth, “GMA” posted its largest total viewership margin over “Today” — a gap of 688,000 viewers — in more than 21 years.
Compared to the 2011-2012 season, “GMA” inched up 4 percent in the demo and 9 percent in total viewers.
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