Crime pays, kids. Or at least, creating a virtual version does.
Take-Two Interactive’s highly-anticipated video game “Grand Theft Auto V” took in more than $800 million in its first day on Tuesday. And that number doesn’t even include the upcoming launches in Brazil and Japan.
“Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence,” said Strauss Zelnick, chairman and chief executive officer of Take-Two.
“Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series,” Zelnick continued. “In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’.”
“Grand Theft Auto V” is currently available for PlayStation 3 and Xbox 360. The fifth installment of the violent, open-world video game franchise is earning rave reviews.
Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The company, headquartered in New York, develops and publishes products through its two wholly-owned labels Rockstar Games and 2K.