PromaxBDA, an association of marketing, promotion and design professionals in the entertainment industry, has elevated two members of its board of directors to co-chairmen of the board.
Lisa Gregorian, chief marketing officer, Warner Bros. Television Group, and Adam Stotsky, president of marketing at NBC Entertainment, have been elected to lead the organization.
PromaxBDA represents broadcast and cable television networks, as well as radio, computer hardware and software corporations. Its purview includes internet companies and design, promotion and advertising agencies. Current chairman Michael Benson, who is executive vice president of marketing at ABC Entertainment Group, will be stepping down.
Gregorian has worked with Warner Bros. for 24 years. As chief marketing officer for the television division, she oversees the studio’s worldwide promotional efforts.
Stotsky has been a member of the PromaxBDA board of directors since 2004 and served as vice chairman for two years. As president of marketing for NBC, Stotsky leads all strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for the network’s daytime, primetime and late-night programming.
