Though a 30-second “Guardians” spot was widely reported, Marvel and Disney have a plan to roll out the characters “in the biggest and best way possible”
Marvel fans hoping to get a first glimpse of this summer's “Guardians of the Galaxy” movie during the Super Bowl are going to be pretty krutacking disappointed in this news: It's not happening.
Though “Guardians” was widely reported (not on TheWrap, for the record) as one of a handful of films that would get a 30-second spot during the game, director James Gunn threw cold water on fans of the once-obscure comicbook series that Marvel and Disney hope will expand its cinematic superhero universe into the cosmos.
Gunn first made the annoucement via Twitter …
For those of you asking about a #gotg Super Bowl spot, there will not be one but we will have something incredibly awesome for you soon.
— James Gunn (@JamesGunn) January 24, 2014
… then followed up with a more detailed explanation on Facebook:
Although I announced it on Twitter, I'm still getting questions about it on FB, so I thought I'd share here as well – the news reports of there being a Guardians of the Galaxy Super Bowl spot are incorrect. So if you're a fan planning on sitting through hours of football only to get your #GotG fix – don't! I know many of you are dying for a glimpse into the universe we're creating – believe me, I hear you loud and clear hundreds of times a day, and I am dying even more to share it with you – IT'S KILLING ME THAT I CAN'T SHOW YOU A GLIMPSE – but Marvel and Disney have had a plan in place for a long time for the rollout of these characters in the biggest and best way possible, serving the widest audience as possible. Trust that they know what they're doing, as they've been through this a few times before. And please be patient. Your enthusiasm, as always, is more than appreciated.
So if you were planning on watching four hours of TV to get a glimpse of a furry creature firing a laser cannon … best hope Animal Planet supplies its Puppy Bowl participants with laser cannons.