A Better Idea Than HBO's Amazon Deal (Video)

TheWrap's Lucas Shaw offers another way for the premium cable service to expand its viewership

Amazon Prime subscribers will soon be able to watch popular HBO shows like “The Sopranos” thanks to a new deal between the two companies. This is a huge coup for Amazon amid its ongoing rivalry with Netflix in the streaming video arena, and it also exposes HBO to a new customer base.

In announcing the deal, an HBO executive suggested the company would gain new subscribers thanks to the arrangement, but there's a better way for HBO to gain customers. TheWrap's Lucas Shaw explains.