‘Hobbit’ Sequel Will Outpace the First at Overseas Box Office – And That's Saying Plenty

'Hobbit' Sequel Will Outpace the First at Overseas Box Office – And That's Saying Plenty

“Unexpected Journey's” $1 billion global haul was 70 percent foreign — and ‘Smaug” is positioned to do even better

The furry-toed heroes of “The Hobbit: Desolation of Smaug” are about to leave a huge footprint at the foreign box office.

The first film in Peter Jackson's Middle Earth trilogy, “An Unexpected Journey,” ran up more than $1 billion at the global box office last year – with $700 million of that coming from international.  That's a tough act to follow, but Warner Bros. executives  think this one could be even bigger overseas, and most analysts agree.

We'll find out starting Wednesday, when “Smaug” opens in France, Sweden, Belgium and a handful of Norwegian countries. By Friday, it will have rolled out in 3,903 U.S. theaters and will be in roughly 50 foreign markets.

Also read: ‘The Hobbit: The Desolation of Smaug’ Review: Peter Jackson's Second Verse Is Better Than the First

There are solid reasons for the optimism. The foreign market has grown significantly, even since last year, especially in China and Russia. The buzz on “Smaug” has been more positive than the first film, with critics far more keen, and the high-frame-rate film debate is much less of an issue.

As in the U.S., the pre-release tracking has been strong and steady. And while “Smaug” will be face significant competition domestically from moves like “Anchorman 2,” “Saving Mr. Banks” and “American Hustle” in the next couple of weeks, none of those films are likely to get in the Tolkien tale's way abroad.

“We're very pleased with the way things are setting up for us internationally,” Warner Bros. domestic distribution chief Dan Fellman told TheWrap Tuesday. He'd know, having overseen the rollouts of the “Lord of the Rings” movies and the first Hobbit saga, which have brought in nearly $5 billion at the global box for Warner Bros since 2001.

Also read: ‘Hobbit’ Sequel's High Frame Rate Theaters Nearly Doubled – But Warner Bros. Keeps It Quiet

The initial “Smaug” rollout will actually be smaller than that of the first film, with six or seven fewer markets in the first-weekend mix, so apples-to-apples comparisons won't work. The studio has delayed the release of “Smaug” until closer to the Christmas holidays in Latin America, and it won't hit Japan until February. A date for China is still pending, but it will be in 2014.

The highest-grossing overseas markets for “Unexpected Journey” were Germany ($88 million) and the United Kingdom ($78 million). China brought in nearly $50 million and Russia roughly $44 million, and Warner Bros. is hoping “Smaug” will make significant gains in those countries, both of which have seen big jumps in the number of screens available over the past year.

The ticket premiums on 3D and the high-frame rate — about 2,500 screens will feature the format internationally — will help, too.

The film's world premiere was held last week in Los Angeles, and its European premiere was Monday night in Berlin.


  • Emilio

    The furry-toed heroeS!?!?! there is only one Hobbit in the movie, the other heroes are Dwarfs and they do not have furry toes… You would think that with all the attention the LOTR and Hobbit movies has gotten, companies would use writers that are actually cultured on the subject…

  • J

    ‘…a handful of Norwegian countries'? There's one Norwegian country. It's called Norway. Maybe you mean Scandinavian?!

  • fred

    I think 714 million won't be easy to improve on but it's possible, in the end DOS should be able to make as much as the first film if not more possibly. Where a little drop off will probably occur is domestic, I don't think this will quite make it to 300 million domestic this time, maybe more like 260-285 million, but we'll see. I think the most interesting question might be the battle for second biggest worldwide grosser of the year, with “Despicable Me 2” currently sitting at 919 million and now getting an official release in China, that could push it to 1 billion in the end and make for a neck and neck race with DOS. I think “Iron Man 3” is safe as 2013's biggest grosser at over 1.2 billion, I can't see any film catching up to those numbers.