HuffPost Live Has 92M Monthly Views, Arianna Huffington Says

HuffPost Live Has 92M Monthly Views, Arianna Huffington Says

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Huffington Post editor-in-chief says international expansion is critical

Huffington Post is making big bets on international expansion and online video, the company's President and Editor-in-Chief Arianna Huffington said Wednesday at the Business Insider's Ignition conference in New York.

The site's audience has grown to 79.1 million unique visitors with 40 percent of its traffic coming from outside the United States, Huffington said. It has actively been looking for foreign media companies to partner with as it rolls out Huffington Post versions in Spain, France, Italy and other parts of the globe.

“If you're going to keep growing, you need to go outside the United States,” Huffington said.

Also read: Arianna Huffington: My Daughter's Battle With Cocaine Has a Happy Ending

This week, the company announced it will launch HuffPost Korea in conjunction with Hankyoreh Media Group. The Korea partnership continues the Huffington Post's strategy of splitting revenues and profits with another media company, but is also a way to mitigate risk and expand more rapidly, Huffington stressed.

“We could never have that if we were going alone,” Huffington said.

She said the internet company expects that international markets will comprise 50 percent of its traffic and profits going forward.  Like many media companies, Huffington sees China and its burgeoning middle class as an attractive landing spot, but noted that with its government controlled economy and tight censors, the country can be complicated to navigate.

Huffington also declared HuffPost Live, the video streaming network the company launched in August 2012, to be a success. It attracts 92 million video views a month, she said. The bulk of that consumption comes from edited clips of its live-stream conversations that are sliced, diced and repackaged into Huffington Post stories throughout the site.

“The majority is clipped,” Huffington said. “I think that's going to be the reality.”

  • Victor

    Everyone in the world is a sucker for entertainment. Introducing Original Entertainment content on HuffPost Live, consisting of 5-10 Minute entertainment packages (comedy, game shows, unique talk shows and documentaries) would instantly transform HuffPost Live into a very formidable television platform.
    Huffpost Live can sell it's other wares on the back of a huge global clientele. It can all be done/produced for peanuts, just 1-2% of mainstream TV programming budgets. I know that it's possible, because I'm the guy who created the model.
    Sounds like a shameless plug for a job. May be, may be not. However, I happen to be CEO of my own London-based content creator. Coincidentally, I happen to be the guy who knows what the Huffington Post and Huff Post Live need to do to get to the next level.