“Prisoners” should gross $20 to $22 million this weekend — far more than any other movie in theaters
‘Prisoners’ grossed $7 million on Friday, according to studio estimates, placing Denis Villleneuve's thriller on track to win its opening weekend with $20 to $22 million. The film has earned strong reviews and opened on 3,260 screens – the most of any movie in theaters this weekend.
Analysts expressed some concern that a long running time, R-rating and dark subject matter would weigh “Prisoners” down at the box office.
Yet Warner Bros. strong marketing campaign let audiences know they were in for a demanding but enchanting thriller, and the film has scored a B+ on CinemaScore and 79 percent on Rotten Tomatoes.
Sony Screen Gems’ 3D dance movie “Battle of the Year” opened to a meek $1.7 million on Friday and its best case scenario appears to be around $5 million for the weekend. Opening on just 2,0008 screens, the movie should finish just ahead of summer holdovers “We're the Millers” and “The Butler” – and behind more recent releases “Insidious: Chapter 2” and “The Family.”
FilmDistrict's “Insidious: Chapter 2” is expected to drop between 60 and 70 percent for the weekend, but don't feel too bad for the latest Blumhouse-produced horror hit. It will still clock in second with around $14 million, and will have grossed more than ten times its budget by weekend's end.
Meanwhile, “Instructions Not Included” continues to dazzle for Lionsgate and Pantelion. It should gross between $5 and $6 million this weekend, placing it in earshot of the record for a Spanish-language movie.
Of the movies open in limited release, “The Wizard of Oz IMAX 3D” debuted to $750,000 on 318 screens and will finish between $2 and $3 million. “Enough Said,” featuring one of the last performances by James Gandolfini, looks like it will post a higher per-screen average than “Rush,” the Ron Howard-directed movie about the rivalry between Formula One drivers Niki Lauda and James Hunt. That film opens wide next weekend.