Ibra Morales has been named president of MundoFox, effective today.
He joins the Spanish-language network, which launched in the fall of 2012, from Katz Television Group, where he was senior vice president of National Marketing. Previously, he served as president of the Telemundo Station Group and as senior vice president of sales for Hearst-Argyle Television.
“Ibra is an outstanding executive with a deep understanding of the broadcasting industry in the US and significant experience in sales and distribution. We are truly excited to have him on board,” said Gabriel Reyes, CEO of RCN Television Group. MundoFox is a joint venture of RCN and Fox International Channels.
“Since we launched MundoFox in fall 2012, we’ve said that building a major new U.S. Hispanic broadcast network is a marathon not a sprint. In Ibra, we not only have an experienced television executive but an active marathoner. That’s a great combination,” said FIC CEO Hernan Lopez.
Morales will report to the venture’s board.
“I’m very excited to be part of building MundoFox into a dominant force in the Hispanic community, the fastest growing sector of the population in the United States,” said Morales. “Our goal is to create a vital environment of news, entertainment and information for our viewers, and attract advertisers who are looking for engaging ways to reach these consumers.”