IFC Now Officially Called IFC

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TCA 2014: If you were still calling it the Independent Film Channel, you can stop now

If you’re one of the loyal holdouts still calling IFC the Independent Film Channel, you can stop: the network has officially adopted the abbreviated name.

“The name ‘Independent Film Channel’ has been legally retired and IFC as an acronym now stands for nothing,” said IFC president and general manager Jennifer Caserta. “Well, it actually stands for a growing number of smart, funny and original alternative comedies, but our viewers already know that.  So, starting today, IFC is legally IFC.”

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The change marks IFC’s transition to a network focused on “slightly off” comedies like “Portlandia,” “The Spoils of Babylon,” “Maron” and “Comedy Bang! Bang!”

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The network announced the change at the Television Critics Association winter press tour.