California approves advisory committee to examine enforcing safe sex rules for adult films
Month One: Great. Month Two: OhMyLordy.
I’d been planning to check in with you readers as we close the first two months of TheWrap’s existence. But over the past three days, we’ve taken yet another spike upwards, and and all I can say is: Gulp.
You never know what you’re going to get when you launch a website. You don’t know if anyone’s going to show up, or if they show up whether they’ll stay, and comment, and contribute.
My bet was that people would show up for interesting, smart, accurate, provocative content. It’s fair to say that while I was hoping for the best, I wasn’t expecting it.
This month has exceeded all our expectations. We are ending the month today with an astonishing 180,000 unique visits, having delivered more than 1.5 million page views in our short time in existence. (Figures from Google Analytics, which is not public. Numbers at Quantcast lag slightly behind, but are close.) We’re sorry for the technical glitches that have brought the site down once or twice during periods of spiking traffic, but we’re getting better at it.
Here’s what we’ve learned: Hollywood insiders are adopting us as part of their daily read. And users from all over webdom are showing up to read our stories about “Bruno,” Twitter, Chris Walken, the Streamys and the demise of television as we know it.
Just as gratifying has been the chiming in by Hollywood insiders as Hollybloggers on the subjects they know best -- about casting women in movies, the rebranding of the SyFy channel, about Ron Silver and Natasha Richardson, or lighting systems on film sets.
Savvy, knowledgeable journalists from as far away as Australia have joined our roster as columnists.
To all of you who are participating: Thank you for being part of this new experiment, for making TheWrap your own, and making it better.
And to those of you reading from the sidelines: Time to jump in the pool. TheWrap is your site too.
Comments
tc Says
Dego you are a moron; your continued posts of typo riddled stats and your insistence on the saleability of DHD prove this. Please explain to me how DHD could possibly be an attractive blog to purchase? yeah, yeah, I know, 200K unique visitors - blah! DHD is a blog, a one woman operation, just like perezhilton, with about as much credibility. And just like Perez, Nikki is integral to the draw of the site; so any company considering buying the site would also need to buy Nikki or at least employ her and god help the company that makes that mistake.
Now stepping back and curbing my personal distaste for that twit, are the potential ad sales really lucrative enough to want to acquire a blog that could only be come a legal liability or dead weight? What draws people to that site, lovers and haters alike, is the fast and loose, snarky, first with the gossip style - not legitimate news. At the end of the day it's gossip and a company with the $5-10mil. you seem to think that site is worth, would need to change DHD in ways that would diminish the product and ultimately drive customers to other sites. Defamer.com is fine example of this. Mark Lisanti started Defamer as a one man show, the operation grew, was acquired by Gawker Media, the format and style changed and the quality and popularity have been on a steady decline.
As for what you refer to as X factors-
"Nikki's email database, her brand name and trademark, people assets -- Nikki Finke's daily content, rolodex access, good will, existing and potential future revenues for ads, etc., expansion capabilities, and so on"
- you give her too much credit; her 'rolodex' isn't unique, it's studiosystem.com, her 'people assets' are the same assistants anyone can speak with when calling the execs and agents who won't speak to Nikki, her 'good will,' is minimal unless you're speaking of a last will and testament which then, I could not comment.
Studio heads don't not speak to Nikki, agency toppers do not speak to Nikki; she can rant and rave about her great sources and inside people, but her blog stands as proof that she is angry and bitter about this very fact. Each post, with each TOLDJA! is directed at all of those execs who don't return her calls. "TOLDJA! Got the info from an assistant anyway!" This is why her posts are constantly being revised and updated, the information she leads with is unreliable. I guess there is a certain genius to this model - run half truths up the flagpole and make the subjects of the stories(or their lawyers) correct them.
Ester Says
CONGRATS SHARON!!!
Obviously there are some bitter out of work unemployed Studio accountants with time their hands crunching numbers below..LOL
THE WRAP ROCKS !
smooches,
Ester
read VIEWS FROM A BROAD
http://www.estergoldberg.com
Anonymous Says
Degomaniac, you forgot one very important metric. Number of people outside of West Los Angeles and Downtown New York that give a hoot about the bickering between Nikki Finke and Sharon Waxman: Zero
You are such a stickler for accuracy that you even spell Mark Cuban's first name incorrectly. And no, Cuban didn't sell the domain name Broadcast.com for $4.3 billion -- he sold an internet radio company to Yahoo! for $5.7 billion in stock. As it turned out, the URL was so greatly important to the deal that Yahoo! promptly changed the company's name from Broadcast.com to Yahoo! Broadcast Solutions.
You are entirely correct, however, when you write "Very possible that she could get from $5 to $10 million dollars from the right buyer/partner." But the payout is likely much closer to the $5 you suggest than the $10 million figure. And if the right buyer/partner had wings, they could fly. . . .
Sick of the DHD Whiners Says
WTF Degomaniac?
According to Alexa TheWrap.com has a rank of 94,562 for 3 months - but the site has only been up for two months buddy!
It DOES have TheWrap.com at a month rank of 55,465 (whatever that means) and a seven day average of 26,152.
Not sure if you can trust a site that still thinks this is a Wrap and Smoothie bar... but hey, just the facts right.
Things change Dego... TheWrap is giving them all a run for their money (and if Nikki could get $10M for her company, she should take it).
Anonymous Says
Hey Degomaniac...
I don't know if you're buying DHD or selling it, but do us all a favor and get YOUR facts straight.
The site is called DeadlineHollywoodDaily.com NOT DeadlineHollywood.com... Quantcast HAS data on DHD and it says 203,000 uniques (but its not Quantified so you're probably right that its some more).
I hope you enjoy your site.
There are over 180,000 people here who are happy to see TheWrap.com do so well (maybe make that 179,998).
Anonymous Says
SyFy Channel? WTF?
degomaniac Says
There she goes again...SPIN, SPIN and MORE SPIN...everybody is invited to check the different metrics sites and get the results...
http://www.quantcast.com, http://www.compete.com and http://www.alexa.com
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The web metrics "WARS" among Hollywood trade sites: Facts NOT spin.
A) According to the metrics website http://www.alexa.com the traffic rankings (not unique visitors) for the Hollywood trade sites are: The lower the number the better, ideally would be #1 (that is the ranking of google.com):
#1 variety.com ranked #3,800 website on the internet
#2 hollywoodreporter.com ranked #12,366 website on the internet
#3 deadlinehollywooddaily.com ranked#25,896 website on the Internet
#4 hollywood-elsewhere.com ranked #54,150 website on the Internet
#5 awardsdaily.com ranked #64,251 website on the Internet
#6 thewrap.com ranked #104,277 website on the Internet
#7 moviecitynews.com ranked #124,842 website on the internet
B) According to the website http://www.compete.com at this time
#1 Variety has 739,712 unique visitors monthly
#2 Hollywoodreporter.com has 326,543 unique visitors monthly
#3 Deadlinehollywooddaily.com has 215,279 unique visitors monthly
#4 Thewrap.com has 45,000 unique visitors monthly
#5 Moviecityenews.com has 27,452 unique visitors monthly
#6 Awardsdaily.com has 26,505 unique visitors monthly
#7 Hollywood-elsewhere has 19,838 unique visitors monthly
C) According to http://www.quantcast.com: Estimated means that quancast does not have the exact data. Therefore, the estimated numbers are NOT accurate.
#1 Variety.com traffic is 606,000 unique visitors
#2 Hollywoodreporter.com traffic is 247,000 unique visitors
#3 Deadlinehollywood.com traffic is 203,000 unique visitors
#4 Thewrap.com traffic is 90,000 unique visitors monthly.
#5 Moviecitynews.com traffic is 42,000 unique visitors monthly.
#6 Awardsdaily.com traffic is 16,000 unique visitors monthly
#7 Hollywood-elsewhere.com traffic is 12,000 unique visitors monthly.
Note: quantcast.com says that "Sorry, we don't have enough data to profile for deadlinehollywood.com." Therefore,deadlienhollywooddaily.com numbers are probably much higher.
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DEADLINEHOLLYWOODDAILY.COM VALUED at least at $5 million Dollars.
According to http://www.sitemeter.com Nikki Finke has received close to 50 millions page views (not unique visitors). Her numbers are very impressive for a "one woman band." Her site data is public, feel free to go to:
http://www.sitemeter.com/?a=stats&s=s23nikkifinke
HOW TO VALUE A WEBSITE USING MULTIPLE X FACTORS: At today's market value Nikki Finke's website [our approach uses multipleX factors - i.e. existing unique visitors (in Nikki's case each unique visitor can be valued from $10 to $15), potential future unique visitors, page views, Nikki's email database, her brand name and trademark, people assets -- Nikki Finke's daily content, rolodex access, good will, existing and potential future revenues for ads, etc., expansion capabilities, and so on] should be able to sell for around $5 million dollars. However, she will have to be part of the deal by working it for another four to five years and the site will have to be developed to reach its optimum. Very possible that she could get from $5 to $10 million dollars from the right buyer/partner.
Her site data is public, so go to:
http://www.sitemeter.com/?a=stats&s=s23nikkifinke
P.S. She could probably get up to $10 million dollars. Remember a few years back Marc Cuban and his partner got $4.3 BILLION dollars for their domain name broadcast.com
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