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MTV No Longer About 'Music'

MTV No Longer About 'Music'

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MTV changed its logo for the first time in roughly 30 years on Monday.

It was a minor change with major symbolism. The network -- known more for its scripted reality show programming these days than the music videos and industry it revolutionized -- dropped the “Music Television” tagline from the Frank Olinsky-designed original.

With the new look, MTV had those “Jersey Shore”-watching millennials in mind. Via the press release:

“It represents a new visually defined MTV, stimulating its past, present and future and embracing its diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.”

And with that, “Music Television” can officially rest in peace.

Comments

OMG, i missed My Life As Liz tonight :(

Isn't this conclusion about 15 years too late? MTV has been a joke for SO long. It is, hands down, the worst Network on television.

what's the "M" for? "mal" tv.

MTV SUCKS NOW ITS NOT LIKE IT WAS..JOIN ME HERE TO SHOW YOUR HATE FOR THE NEW MTV

http://www.facebook.com/pages/Bring-Back-The-Original-MTV-THE-ONE-THAT-A...

hah. except that it still is M. TV. ridiculous.

mtv isnt even Music Television...its just a channel with reality shows and shitty docu's.

Its a sign of the shit times

I never liked all of MTV, but there were some moments. Flock of Seagulls haircut, Huey Lewis, The Human League, Garth Hudson on When the Walls Came Down. Some cool stuff and the right idea at the right time. Now who knows

It's really too bad when MUSIC TELEVISION is a lie. They shouldn't have dropped that, they should've just dropped all the bullshit like reality shows not REMOTELY relating to music.

Don't tar Vh1 with the "No music" claim... they're doing okay. Hours of videos through the breakfast hours, continuing "Top 20 Countdown" every week, new episodes of the amazing "Storytellers" every couple of months, and big music-centric events like "Divas" and "Hip Hop Honors". And they launched a new Friday night concert series a couple weeks back that's kind of awesome.

Not easy to do in a world where music delivers undeniably lower ratings than reality shows... Vh1 has loud reality shows but is keeping the music faith I think.

Reality killed the video star...

Wow, this is lame. The might as well change the name too!

although the fact MTV is "no longer about the music" is about as topical and relevant as Henny Youngman's prostate, its still worth lamenting the pap that perhaps the most wastful specialty channel on TV (which says something in itself) is nullifying the young minds of today. A generation of Snookie-wannabes = a world full of trite morons.

Such a shame, bring back the music! Rotting young minds with the Jersey Shore isn't helping anyone.

So what? It's not musical for ages. And I don't watch it any more. I used to when it was musical because I like music, not stupid serials and gossips.
Extremely stupid TV channel.

Way to rip off Melbourne's new identity.
Create a shell and drop in visuals.

WELL LADIES AND GENTS FROM A TIME LONG AGO WHEN MUSIC VIDEOS
WERE THE HIGHLIGHTS OF THE TUBE. THERES A NEW KID ON THE BLOCK. AND AS IT GROWS, IT SUPPORTS YOUTUBE AS WELL. ITS CALLED VEVO. REDIFINED WITH YOU IN MIND. NEVERTHELESS, DONT LEAVE OUT THE VERY POPULAR HULU FOR CLASSIC AND POPULAR TV SHOWS FOR YOU OLDER FANS INTO THE BACK-IN-THE-DAY NICK@NITE LINEUP. WITH SITES LIKE THESE AND A VIDEO DOWNLOADER AVAIBLE ON THE NET, YOU CAN HAVE ALL OF YOUR CLASSICS AND CURRENT FAVORITE ARTISTS RIGHT ON YOUR HARDDRIVE AND VIEW WITH JUST A CLICK. SO GOOD RIDDANCE MTV AND SHEW SHEW AWAY VH1 YOU USELESS FOX REALITY TV CLONES. THERES NEW TECHNOLOGY FIRING UP ITS GAME IN PURE HD PICTURE AND AUDIO.SO WE DONT NEED YOU NO MORE!!! ENJOY!

This isn't too newsworthy...everyone already knows that this "new visually defined MTV" hasn't focused on music in years. Changing the logo is them just being late to update their marketing to what already has happened. VH1 is just as bad, or worse, than MTV with their shamless, crappy reality shows. Fuse is pissing me off lately too, showing the same shows over and over again and playing the same 5 movies every other week. At least they still focus most of their airtime on music artists though, so here's to hoping that continues.

I just hope they keep the music channels like MTV U still coming with upcoming music. if they don't then that's a huge shame

I just hope they keep the music channels like MTV U still coming with upcoming music. if they don't then that's a huge shame

seeing as they play no music its only fitting.

Wow you mean they stopped playimg music?
Reallly they stopped music A L O N G T I M E A G O !!
This channel is crap now and now I live on VH1

I remember the old MTV! I loved it. Now its just a bunch of bs! Nothing cool about MTV anymore. It's all about FUSE!

Actually Chris T., "its" is correct. "Its" is a possessive word, (like yours or mine), and it doesn't need an apostrophe. You only use "it's" when you are doing a contraction for it is.

Smelled Like Teen Spirit. man, that changed everything. It was time for change, the whole haircut metal stuff was really getting annoying. I was always fan of the more Metal stuff like old Metallica and the like, anyway.

It seems like MTV hardly has anything on at all, really. It's a couple reality shows and a couple other stupid shows mixed in with other stuff. I think all of television is headeed that way, less of everything.

"It's" is misspelled. Don't know if that was in the original MTV press release or the transcription. Sorry, but I can't believe media people get that wrong.

What? They used to play music? :)

Your "Via the press release" link is wrong. Please fix.

Comments

OMG, i missed My Life As Liz tonight :(

Isn't this conclusion about 15 years too late? MTV has been a joke for SO long. It is, hands down, the worst Network on television.

what's the "M" for? "mal" tv.

MTV SUCKS NOW ITS NOT LIKE IT WAS..JOIN ME HERE TO SHOW YOUR HATE FOR THE NEW MTV

http://www.facebook.com/pages/Bring-Back-The-Original-MTV-THE-ONE-THAT-A...

hah. except that it still is M. TV. ridiculous.

mtv isnt even Music Television...its just a channel with reality shows and shitty docu's.

Its a sign of the shit times

I never liked all of MTV, but there were some moments. Flock of Seagulls haircut, Huey Lewis, The Human League, Garth Hudson on When the Walls Came Down. Some cool stuff and the right idea at the right time. Now who knows

It's really too bad when MUSIC TELEVISION is a lie. They shouldn't have dropped that, they should've just dropped all the bullshit like reality shows not REMOTELY relating to music.

Don't tar Vh1 with the "No music" claim... they're doing okay. Hours of videos through the breakfast hours, continuing "Top 20 Countdown" every week, new episodes of the amazing "Storytellers" every couple of months, and big music-centric events like "Divas" and "Hip Hop Honors". And they launched a new Friday night concert series a couple weeks back that's kind of awesome.

Not easy to do in a world where music delivers undeniably lower ratings than reality shows... Vh1 has loud reality shows but is keeping the music faith I think.

Reality killed the video star...

Wow, this is lame. The might as well change the name too!

although the fact MTV is "no longer about the music" is about as topical and relevant as Henny Youngman's prostate, its still worth lamenting the pap that perhaps the most wastful specialty channel on TV (which says something in itself) is nullifying the young minds of today. A generation of Snookie-wannabes = a world full of trite morons.

Such a shame, bring back the music! Rotting young minds with the Jersey Shore isn't helping anyone.

So what? It's not musical for ages. And I don't watch it any more. I used to when it was musical because I like music, not stupid serials and gossips.
Extremely stupid TV channel.

Way to rip off Melbourne's new identity.
Create a shell and drop in visuals.

WELL LADIES AND GENTS FROM A TIME LONG AGO WHEN MUSIC VIDEOS
WERE THE HIGHLIGHTS OF THE TUBE. THERES A NEW KID ON THE BLOCK. AND AS IT GROWS, IT SUPPORTS YOUTUBE AS WELL. ITS CALLED VEVO. REDIFINED WITH YOU IN MIND. NEVERTHELESS, DONT LEAVE OUT THE VERY POPULAR HULU FOR CLASSIC AND POPULAR TV SHOWS FOR YOU OLDER FANS INTO THE BACK-IN-THE-DAY NICK@NITE LINEUP. WITH SITES LIKE THESE AND A VIDEO DOWNLOADER AVAIBLE ON THE NET, YOU CAN HAVE ALL OF YOUR CLASSICS AND CURRENT FAVORITE ARTISTS RIGHT ON YOUR HARDDRIVE AND VIEW WITH JUST A CLICK. SO GOOD RIDDANCE MTV AND SHEW SHEW AWAY VH1 YOU USELESS FOX REALITY TV CLONES. THERES NEW TECHNOLOGY FIRING UP ITS GAME IN PURE HD PICTURE AND AUDIO.SO WE DONT NEED YOU NO MORE!!! ENJOY!

This isn't too newsworthy...everyone already knows that this "new visually defined MTV" hasn't focused on music in years. Changing the logo is them just being late to update their marketing to what already has happened. VH1 is just as bad, or worse, than MTV with their shamless, crappy reality shows. Fuse is pissing me off lately too, showing the same shows over and over again and playing the same 5 movies every other week. At least they still focus most of their airtime on music artists though, so here's to hoping that continues.

I just hope they keep the music channels like MTV U still coming with upcoming music. if they don't then that's a huge shame

I just hope they keep the music channels like MTV U still coming with upcoming music. if they don't then that's a huge shame

seeing as they play no music its only fitting.

Wow you mean they stopped playimg music?
Reallly they stopped music A L O N G T I M E A G O !!
This channel is crap now and now I live on VH1

I remember the old MTV! I loved it. Now its just a bunch of bs! Nothing cool about MTV anymore. It's all about FUSE!

Actually Chris T., "its" is correct. "Its" is a possessive word, (like yours or mine), and it doesn't need an apostrophe. You only use "it's" when you are doing a contraction for it is.

Smelled Like Teen Spirit. man, that changed everything. It was time for change, the whole haircut metal stuff was really getting annoying. I was always fan of the more Metal stuff like old Metallica and the like, anyway.

It seems like MTV hardly has anything on at all, really. It's a couple reality shows and a couple other stupid shows mixed in with other stuff. I think all of television is headeed that way, less of everything.

"It's" is misspelled. Don't know if that was in the original MTV press release or the transcription. Sorry, but I can't believe media people get that wrong.

What? They used to play music? :)

Your "Via the press release" link is wrong. Please fix.