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Ratings: Break Out the Hamsters, 'V' Is a Hit!

Ratings: Break Out the Hamsters, 'V' Is a Hit!

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Leapin' lizards: They have arrived -- and they kicked some butt.

ABC's "V" notched a 5.0 rating/13 share in adults 18-49 and 13.9 million viewers in its Tuesday premiere, dominating its tough Tuesday timeslot to bow as the top-rated new show of the season. It beat out the premieres of "The Cleveland Show" and "NCIS: Cool J," according to preliminary fast national Nielsen data.

Just as encouraging for ABC: The alien invasion drama added viewers throughout its broadcast. It gave the network its best Tuesday night premiere since 2003, and the best Tuesday debut for any network since 2005 (both among adults 18-49).

And the best stat of all? "V" had the best demo rating for an 8 p.m. premiere since ABC's "Lost" in 2004. Fingers crossed over in Burbank that history might repeat itself.

Indeed, while both "Cleveland" and "Cool J" had the advantage of being spin-offs with top-rated shows as lead-ins, "V" had to be a self-starter. File this performance as another job well-done by the mustache-twirling geniuses at ABC marketing.

Of course, "V" did have the advantage of being a beloved name brand for folks between 30 and 50. The original miniseries soared to 40-share territory for NBC in the 1980s.

Critics also embraced the aliens: Metacritic gave it a healthy score of 67. (That score would've been higher, but a cabal of fun-hating New York-New Jersey killjoy critics couldn't get over the fact that "V" isn't "Battlestar Galactica.")

ABC now has to hope viewers stick with the show through its four-week run this month-- and then return after the show takes a scheduled three-month hiatus to avoid the "American Idol" and Olympics juggernauts. Warner Bros. TV recently changed showrunners on the series after ABC executives expressed concerns over the creative direction of the series.

As Mama MoJoe said just now (she called while we were penning this report), "If the storyline sucks, the ratings are going to go down. Just like 'Heroes.' That was so good and it turned to crapola."

For the record, Mama MoJoe loved the "V" pilot. (And, by the way, never misses a chance to tell me ABC's "Modern Family" is "hilarious!" She's got taste, that one.)

As for the competition, "V" shook up the Tuesday landscape a little bit, slowing NBC's momentum with "The Biggest Loser" and CBS' red-hot "NCIS."

"Loser" (3.1/8) was down 16 percent and tied its lowest score of the season. "NCIS: Original Recipe" (4.2/11) declined 11 percent in the demo (but still easily won the hour among all viewers).

"V" didn't prove to be much of a boost to ABC's "Dancing with the Stars" (3.1/8), which was up just a tad vs. last week.

Fox was pretty much on par week-to-week, with "So You Think You Can Dance" (2.4/6) failing to show the big momentum the network might have liked.

At 10 p.m., ABC's "The Forgotten" (2.0/6) was flat vs. last week, while NBC's "The Jay Leno Show" (2.0/6) was up 11 percent. CBS' "The Good Wife" (2.7/8) won the timeslot.

For the night, CBS finished first in the demo (3.4/9), just ahead of ABC (3.3/9). NBC (3.0/8) came in third, followed by Fox (2.4/6).

Comments

So you're saying the V is anti obama because it mentioned the term "universal healthcare" once during episode one?
Give me a break!

"They changed showrunners because ABC is distressed that "V" is so anti-Obama."

That is exactly what I believe. These four shows (and maybe one when it returns just for curiosity) might be the last I watch of the V. On the other hand, if it starts to be pro-Obama during even these few I might end watching sooner.

@ John

It was a big scene in the original when we find out that they lizards. The main female character distends here lower jaw and swallows a hamster whole.

They changed showrunners because ABC is distressed that "V" is so anti-Obama.
This will cause the plot to be reworked to conform to WH demands.
This will lead to the show tanking when it returns after it's 3 month break.

To what dies the "break out the hamsters" reference allude?

V got a 5.2 in the finals and that's with the Nashville affiliate airing at 1am after Kimmel.

Can't hurt that tuesday night is a vacant television wasteland...

The idea and image of Mama MoJoe made me laugh a lot more than watching an episode of MF. Am I the only one who thinks it seems forced and unfunny?

Mama MoJoe made me laugh as did this: that score would've been higher, but a cabal of fun-hating New York-New Jersey killjoy critics couldn't get over the fact that "V" isn't "Battlestar Galactica").

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Comments

So you're saying the V is anti obama because it mentioned the term "universal healthcare" once during episode one?
Give me a break!

"They changed showrunners because ABC is distressed that "V" is so anti-Obama."

That is exactly what I believe. These four shows (and maybe one when it returns just for curiosity) might be the last I watch of the V. On the other hand, if it starts to be pro-Obama during even these few I might end watching sooner.

@ John

It was a big scene in the original when we find out that they lizards. The main female character distends here lower jaw and swallows a hamster whole.

They changed showrunners because ABC is distressed that "V" is so anti-Obama.
This will cause the plot to be reworked to conform to WH demands.
This will lead to the show tanking when it returns after it's 3 month break.

To what dies the "break out the hamsters" reference allude?

V got a 5.2 in the finals and that's with the Nashville affiliate airing at 1am after Kimmel.

Can't hurt that tuesday night is a vacant television wasteland...

The idea and image of Mama MoJoe made me laugh a lot more than watching an episode of MF. Am I the only one who thinks it seems forced and unfunny?

Mama MoJoe made me laugh as did this: that score would've been higher, but a cabal of fun-hating New York-New Jersey killjoy critics couldn't get over the fact that "V" isn't "Battlestar Galactica").

NEW COMMENT

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <i> <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <p>
  • Lines and paragraphs break automatically.

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